Startups & entrepreneurs

ROAR Beverages wants to capture the attitude of its young consumer audience through flavor and packaging innovation.

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

By Mary Ellen Shoup

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards a younger consumer, CEO Roly Nesi told BeverageDaily.

Data, hands-on approaches for trend spotting

Data dive, hands-on approach both advocated as trend spotting methods

By Hank Schultz

What drives new trends? Is this best discovered seeing them unfold in real time at hands of innovators, or are they better discerned via a deep dive into marketing data?  Both approaches were presented at the recent Healthy & Natural Show in Chicago.

The babyfood category is ripe for reinvention, says OrgaNums

The baby food category is ripe for reinvention, says OrgaNums

By Elaine Watson

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic baby food brand OrgaNums, which debuted...

Quest Nutrition invites fans to invent the future at Quest Labs

Quest Nutrition invites die-hard fans to invent the future at Quest Labs

By Elaine Watson

When Nick Robinson joined Quest Nutrition in January 2011, it had just sold its first protein bar. “The world didn't know who we were,” he says. “But they were about to.” Five years later, Quest is valued at more than a billion dollars, and Robinson...

Source: J&J Snack Foods Corp.

Limit certifications on packs to most important to maximize impact

By Elizabeth Crawford

Product packaging today often is cluttered with so many certifications that consumers’ can’t absorb everything in the brief time they look at labels in stores, and as a result the icons’ impact is diminished and manufacturers likely aren’t getting their...

Source: Suji's Korean Cuisine

Suji’s Korean Cuisine balances authentic with the familiar

By Elizabeth Crawford

Today’s consumers claim to want bold, authentic flavors, but many still shy away from unrecognizable foods – giving manufacturers the difficult task of presenting new products or flavors in a familiar way that still respects their authenticity. 

Caveman Foods CEO: There should be a Paleo set in every store

Caveman Foods CEO: There should be a Paleo set in every store

By Elaine Watson

Though not everyone is convinced that the dietary rot set in once we stopped hunting and gathering and started to grow crops and raise animals for food, there’s no doubt that the ‘Paleo’ diet is gaining traction, and Caveman Foods – the brainchild of...

Mexican cooking sauces and marinades brand Mölli is part of the 2016 spring cohort at Food-X

Food-X 2016 accelerator program unveils 2016 spring cohort

By Elaine Watson

Food-X – a bi-annual food accelerator program backed by venture capital firm SOSV – has unveiled its spring cohort of 10 early stage companies spanning everything from Mexican cooking sauces to meal-delivery services for pregnant women. 

Source: Grain-Free JK Gourmet

Food Preservation

4 strategies for preservative-free food from Grain-Free JK Gourmet

By Elizabeth Crawford

Retailers and manufacturers that want to meet consumers’ growing demand for food free from preservatives need to rethink their strategies for packing, shipping and stocking products, suggest the husband and wife team behind Grain-Free JK Gourmet. 

Nomva probiotic fruit snacks: We perform best in the juice set

Expo West 2016

Nomva probiotic fruit snacks: We perform best in the juice set

By Elaine Watson

With more fiber than cold-pressed juice (4-5g per serving), plus a dose of probiotics (Ganeden’s ultra-resilient BC30 strain), Nomva is targeting consumers seeking simple, minimally processed snacks in a convenient format, says brand owner Phenomenal...

Source: iStock

Hello, Peanut! eases parents' fears about introducing ground nut to kids

By Elizabeth Crawford

Assured Bites Inc.’s launch of Hello, Peanut! in early March gives caretakers a much-needed tool with which they can confidently, safely and systematically introduce children to peanuts to reduce the risk they will develop a potentially deadly allergy...

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