Trendspotter

If it says ‘coconut’, it sells: Trailblazer Foods

Trendspotter: coconut inclusions

If it says ‘coconut’, it sells: Trailblazer Foods

By Maggie Hennessy

As it ramps up flaked and shredded coconut production in anticipation of another holiday season, private label and branded grocery products manufacturer Trailblazer Foods says the growing popularity of coconut has resulted in a 12% increase in the amount...

Chia + garbanzo beans = The Neat Egg

Chia + garbanzo beans = neat egg

By Elaine Watson

Pennsylvania-based neat Foods has unveiled its latest innovation: neat egg, a combination of ground chia seeds and garbanzo beans shoppers can mix with water and use to replace egg in everything from cookies to pancakes.

GMA: Digital pioneers now, CPG market leaders tomorrow

Digital pioneers now, CPG market leaders tomorrow: GMA

By Maggie Hennessy

CPG companies at the forefront of digital marketing and e-commerce today are setting themselves up to be overall market leaders in the next few years, according to a report prepared for the Grocery Manufacturers Association by Boston Consulting Group,...

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

By Elaine Watson

As brand managers at Monster and Red Bull are well aware, their audience has always extended well-beyond extreme sports enthusiasts. But boy-racers still seem to dominate much of their marketing, says one man hoping to engage a broader demographic with...

Food brands missing the boat on digital couponing

Food brands missing the boat on digital couponing

By Maggie Hennessy

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and during store trips. But the majority of food brands have yet to shift...

 BevNET Food & Beverage University heads to LA on Sept 11

The BevNET Food & Beverage University heads to LA on Sept 11

Calling all food & beverage entrepreneurs!

By Elaine Watson

Want to avoid rookie mistakes when you take your new food or beverage brand to market? Or perhaps you’ve been in business a couple of years and are looking to take your brand in a new direction, secure new financing or utilize new sales and marketing...

NPD Group says we eat alone half the time

We eat alone half the time, says NPD Group

By Maggie Hennessy

More than half of eating and drinking occasions now occur when consumers are alone, as US consumption behavior has become more individualized compared to previous generations, according to market research firm The NPD Group. 

Monster trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION

Monster Energy trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

By Ben BOUCKLEY

Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand Mountain Dew Kickstart.

DuPont talks protein

Protein: the bridge to fitness for the rest of us

By Maggie Hennessy

We have become a nation of fitness and nutrition go-getters, as evidenced by the skyrocketing number of fitness and nutrition apps and the mainstreaming of the sports nutrition market. 

Jams, jellies go beyond toast

Culinary trendwatching

Jams, jellies go beyond smearing on toast

By Maggie Hennessy

Whether it’s bringing bold heat, blending unusual flavors, adding a punch of superfruit or cleaning up the label, Millennials are driving food trends on the supermarket shelf and shaking up the longtime pantry staple of jams and jellies in the process,...

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