Trendspotter

Suntava launches bid to elevate purple corn to superfood status

Big Interview: Terry Howell, director of business development, Suntava

The color purple: Suntava launches mission to elevate purple corn to superfood status

By Elaine WATSON

Purple is hot (well, so says Dr Oz). From purple carrots, potatoes, tomatoes and cauliflower to blackberries, grapes, blueberries and cabbage, a deep purple hue is usually a good sign that fruits and veg contain a healthy dose of beneficial phytonutrients. 

Hain Celestial: ‘Chia is red hot… Coconut's been on fire’

Hain Celestial: ‘Chia is red hot… Coconut's been on fire’

By Elaine WATSON

Hain Celestial has unveiled a raft of new products utilizing hot ingredients from chia and quinoa to coconut pulp and almonds, including organic gluten-free chia seed corn tortilla chips under the Garden of Eatin' brand, and coconut almond butter...

Courage returning to consumers' palates, culinary trends expert says

Courage returning to consumers' palates, culinary trends expert says

By Hank Schultz

Seeing light at the end of the economic tunnel puts a spring in consumers’ steps and a little sizzle on their palates, too. Culinary trends expert Suzy Badaracco said we’re not in extreme consumption mode yet, but consumers are starting move beyond the...

28% of consumers have changed confectionery purchasing habits due to the economy, says NCA

C-stores and value retailers the winning channels for confectionery

By Oliver Nieburg

Convenience stores and value supermarkets are the fastest growing channels for confectionery in the US as cash strapped consumers down-trade and stores expand, according to the National Confectioners Association (NCA) and market analysts Nielsen.

Datamonitor: ‘Marketers are avoiding the word ‘diet’ like the plague’

Special edition: New trends in weight management

Datamonitor: ‘Marketers are avoiding the word ‘diet’ like the plague’

By Elaine WATSON

While obesity in America has reached epidemic proportions, manufacturers seeking to help us battle the bulge are avoiding the word ‘diet’ like the plague; cutting sugar, fat and salt by stealth; and instead promoting more positive messages about food...

NCA provides a taste of what to expect at its Sweet & Snacks Expo in May

Sweet & Snacks Expo Preview

Affordable gourmet confectionery flourishes at NCA’s Sweet & Snacks Expo

By Oliver Nieburg

Affordable gourmet confectionery is on the rise in the US, according to the National Confectioners Association (NCA) which has seen a hike in demand from exhibitors wanting to showcase products in the Gourmet Marketplace at the 16th Sweet & Snacks...

The meteoric rise of Yasso frozen Greek yogurts bars

Big interview: Drew Harrington and Amanda Klane, co-founders, Yasso

Get him to the Greek! The meteoric rise of Yasso

By Elaine WATSON

It’s a runaway success story that will either inspire budding entrepreneurs across the nation or have them seething with jealousy... But it’s hard to think of a better example of a product that hit the market just at the right time.

Steaz co-founder Eric Schnell on successful brand building

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

What’s in Kraft’s innovation pipeline for 2013?

What’s in Kraft’s innovation pipeline for 2013?

By Elaine WATSON

While Kraft’s 2013 innovation pipeline is dominated by line extensions - rather than blue sky innovation or entirely new product formats - it refreshes pantry staples with bolder flavors and capitalizes on trends towards healthier choices, flexible meals...

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