Trendspotter

Soylent CEO Rob Rhinehart: 'We have a very diverse customer base across all income brackets'

Soylent debuts on Amazon Launchpad: 'We are growing very rapidly'

By Elaine Watson

Soylent will debut this week on Amazon Launchpad as the Los Angeles-based start-up seeks to expand the audience for its ‘neutral-tasting’ but ‘nutritionally complete’ beverages and explore moves into a broader range of products.

Sweet Earth Natural Foods on plant-based food trends

'Creating a little niche called ‘meat-alternatives’ is not helpful and it’s not progressive'

Sweet Earth Natural Foods forecasts $20m revenues in 2016: ‘We’re selling delicious food… that happens to contain no meat’

By Elaine Watson

Sweet Earth Natural Foods – a fast-growing plant-based food brand run by former Burger King and PepsiCo execs Brian and Kelly Swette - is on course to generate revenues of $20m in 2016, just five years after the couple acquired the trademark and set about...

L-R (top): Steve Bryant, MSL Group; Elaine Watson, FoodNavigator-USA; Laurie Demeritt, Hartman Group

PODCAST: What makes Millennials tick?

By Elaine Watson

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Vox Pop: The truth about Millennials, revealed by Millennials

Marketing to Millennials

Vox Pop: The truth about Millennials, revealed by Millennials

By Adi Menayang & Mary Ellen Shoup

Serial snackers, addicted to new products and ‘emotionally connected’ to coffee? Marketers are obsessed with Millennials—generally defined as adults between the age of 18 to 34—so we thought it would be fun to head into the streets of Chicago and find...

Paleo: A fad, a trend, or the start of a new food movement?

Paleo: A fad, a trend, or the start of a new food movement?

By Elaine Watson

Is Paleo a trend or a fad? And are 'plant-based foods' just a sexier term for meat & dairy alternatives, or the start of a new food movement? FoodNavigator-USA caught up with Blake Mitchell, president of food packaging and branding design...

Data, hands-on approaches for trend spotting

Data dive, hands-on approach both advocated as trend spotting methods

By Hank Schultz

What drives new trends? Is this best discovered seeing them unfold in real time at hands of innovators, or are they better discerned via a deep dive into marketing data?  Both approaches were presented at the recent Healthy & Natural Show in Chicago.

MELT Organic finds white space in the spreads category

MELT Organic finds white space in the sluggish spreads category

By Elaine Watson

Partially hydrogenated oils are being phased out by many margarine and spreads brands, but many shoppers still see them as ‘highly processed’ and less 'natural' than butter, and sales are going backwards. MELT Organic, by contrast, is still...

The babyfood category is ripe for reinvention, says OrgaNums

The baby food category is ripe for reinvention, says OrgaNums

By Elaine Watson

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic baby food brand OrgaNums, which debuted...

Source: think with Google Food Trends 2016

5 food trends revealed by top Google searches

By Elizabeth Crawford

After suffering scorn for years from carb-counters, wheat-haters and consumers embracing a gluten-free diet, pasta is coming back in style with a vengeance, suggests analysis of Google searches. 

Fresh Thyme Farmers Market outlines its strategy

Fresh Thyme Farmers Market: ‘Food retail is in a state of flux'

By Elaine Watson

While some people plan a grocery shopping trip like a military campaign, many others are not thinking much beyond what’s for dinner tonight, says Mike Savage, VP Non Perishables at Fresh Thyme Farmers Market, and retailers are not making things easy for...

Picture: istockphoto

What Millennials want: From customization to continuous snacking

By Elaine Watson

Whether it’s choosing a car, or deciding what to wear, Millennials display a “pronounced proclivity for bold and confident individualism,” according to Packaged Facts. But how does this impact their food choices, and how can manufacturers, retailers and...

Source: J&J Snack Foods Corp.

Limit certifications on packs to most important to maximize impact

By Elizabeth Crawford

Product packaging today often is cluttered with so many certifications that consumers’ can’t absorb everything in the brief time they look at labels in stores, and as a result the icons’ impact is diminished and manufacturers likely aren’t getting their...

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