CLIF has moved into new territory with the launch of cereals featuring 7-8g fiber, 7–8g protein, and 6-7g sugar per serving (30–40% less sugar than other leading cereal brands, according to CLIF). Available in Walmart stores nationwide and clifbar.com, the cereals contain a broad range of grains including whole wheat, quinoa, sorghum, and buckwheat.
Clif Bar & Co.’s Trailblazer Incubator pushes into new categories, underscores commitment to bold innovation
NEW PRODUCTS GALLERY: From 'Oddly Good' plant-based yogurt to oatmeal in a ball and chickpea tofu
The Good Crisp Company launches cheese balls snacks for immune support: 'Immunity is a constant pain point for families'
NEW PRODUCTS GALLERY: KIND launches frozen pints, Maple Hill launches zero-sugar dairy milk, General Mills notches up the protein
