In a home usage test of 101 consumers in Los Angeles, CA in September 2021, 93% of consumers said the new soy-based Impossible Sausage Made From Plants (Bratwurst) "cooks as good as sausage from animals," says the firm, which has just hired former Chobani president Peter McGuinness as its new CEO.
NEW PRODUCTS GALLERY: Cowabunga! Nestlé tests 'animal-free' milk, Kellogg's debuts 'cooling' cereal, Danone unveils zero added sugar smoothies
NEW PRODUCTS GALLERY: From animal-free 'milk' and fungi-fueled steaks to no-sugar-added gummies
NEW PRODUCTS GALLERY: From cheese balls... minus the dairy, to prebiotics on the go, and Lavazza coffee in a can
EXPO WEST 2022 trendspotting: Meat, egg, and dairy alternatives, from 'cow-free' milk to plant-based cottage cheese
