Kellogg's Cheez-It
The sponsor of college football – four years of Cheez-It Bowl and the new Cheez-It Citrus Bowl – is giving players and fans even more reasons to wake up feeling cheesy in the exclusive ‘Feelin' the Cheeziest’ hotel rooms.
The four hotel rooms at the official team hotels look and feel straight out of a Cheez-It box.
Cheez-It is inking its first-ever Name, Image & Likeness (NIL) deal with four of Cheez-It players getting the chance to check into the bizarrely cheesy hotel rooms the night before their respective showdowns.
The selected ACC and Big 12 (Cheez-It Bowl) and SEC and Big Ten (Cheez-It Citrus Bowl) conference athletes will spend the night in decked-out hotel rooms with Cheez-It box bedside table lamps, orange and yellow mood lighting, unbe-cheez-able plush pillows and yes, a luxurious Cheez-It bed.
“For years we've created absurdly satisfying game day experiences for fans, but this year we're bringing the over-the-top excitement only Cheez-It can give directly to players,” said Erin Storm, brand senior director for Cheez-It.
“By offering the ‘cheeziest’ players the full Cheez-It experience via our first-ever NIL deal, we hope to take team spirit to the next level and give them a one-of-a-kind stay before a one-of-a-kind matchup.”
The absurd action does not stop there – with one lucky fan getting the chance to spend a cheesy night before the 2022 Cheez-It Bowl on 29 December in a cheesy suite at the Camping World Stadium.
“We are excited to offer select fans the once-in-a-lifetime opportunity to spend the night in Camping World Stadium before game day, a place that has hosted so many meaningful Cheez-It moments,” said Storm.
“Lucky fans will experience the Cheez-It Bowl magic from the moment they wake up – ensuring they're ready to bring next-level game day energy right from the endzone.”
