Young’s Seafood releases Taste of Asia range
UK seafood brand Young’s is launching a new ‘Taste of Asia’ range, part of the company’s gastro brand.
These fish products can be served alongside noodles, salad, or rice, rather than just the traditional chips. However, they are all battered like classic fish and chips fish.
“We are always looking at new ways we can bring inspiration from the restaurant world to the frozen aisle, something which has helped drive the Gastro brand’s growth in recent years,” said Julian Fletcher, marketing director at Young’s Seafood.
“With consumers looking to introduce more seafood in their diet, and their growing interest in global cuisine, we’ve created four new products that offer an easy way to bring more taste and excitement to fish at mealtimes.”
The range includes Korean Inspired Chilli, Lime & Ginger Breaded Fish Fillets, (270g, £4.75 RRP), Thai Inspired Sweet Chilli Breaded Fish Fillets (270g, £4.75 RRP) and Breaded Fish Cakes (400g, £4.50 RRP), and Japanese Inspired Lime & Soy Tempura Battered Fish Fillets (270g, £4.75 RRP). They are launching in Iceland this month, followed by Asda, Tesco and Sainsbury’s. More listings will follow.
Image Source: Young's Seafood
