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The strategy is set out across four pillars: connectivity, productivity, competitiveness and beef demand

Canada beef sector optimistic about new strategy

By Georgi Gyton

Canada’s beef sector organisations have told GlobalMeatNews that they are optimistic about a national programme connecting all key players in Canada’s beef sector for the first time, with the goal of a 15% increase in production efficiency by 2020.

Research has shown that consumers are increasingly interested in the social and environmental factors around the beef they buy

US forms round-table on sustainable beef

By Georgi Gyton

A US Roundtable for Sustainable Beef (USRSB) has been launched this week, by a group of industry stakeholders in the beef value chain, including Cargill, JBS USA and Tyson Foods.

WHO releases final sugar advice for children and adults

Academics and industry clash over WHO sugar advice

By Joyeeta Basu

Academics have welcomed the WHO’s recommendation to slash added sugar intake to 5-10% of calories – but the food industry has said it is misleading and based on weak evidence.

The Shanghai tour involved an overview of USMEF’s marketing objectives in China

US meat delegation takes China tour

By Oli Haenlein

The US Meat Export Federation (USMEF) Market Expo, "a market education program that allows producers and other USMEF members to observe international market development activities for US pork and beef", has begun in Shanghai.

While plant-based foods are hot right now, high-protein meat-snacks such as jerky are also gaining momentum

Vegan, paleo, grass-fed, pasture-raised, ancient grains, and allergen friendly claims are gaining

From grass-fed to Paleo: What are the hottest trends in the natural food and beverages market?

By Elaine Watson

According to Chicago-based market research firm SPINS, US retail (dollar) sales of foods & beverages rose 1.7% in 2014, while unit sales declined by 0.4%. By contrast, sales of natural and organic brands grew nearly 12%. But where are the opportunities...

5 strategies for marketing to millennials

Partnership for a Healthier America Summit

5 strategies for marketing to millennials

By Elizabeth Crawford

Firms need to move away from one-way marketing strategies in traditional media channels and embrace open engagement in new media outlets to capture the attention of millennials, who increasingly wield purchasing power and influence but continue to elude...

New study adds to a growing body of evidence suggesting coffee consumption may reduce cardiovascular disease risk, say its authors

3-5 cups of coffee a day may help keep artery blockages away

By Annie Harrison-Dunn

People who consume between three to five cups of coffee a day may have a lower risk of coronary artery calcium build-up, which can lead to artery blockages, according to research published in the British Medical Journal’s publication Heart.

The previous status quo allowed crops to be grown anywhere in Europe following EU approval, although only one GM crop, Monsanto maize variety MON810, is grown commercially in the EU.

Member states back national bans for GM crops

By Caroline SCOTT-THOMAS

EU member states have voted to allow national governments to ban or restrict cultivation of genetically modified (GM) crops even when approved at EU level, meaning the new rules will be written into law.

Banana flour: The next big thing in the gluten-free toolkit?

Banana flour is gluten-free, grain-free and rich in potassium and resistant starch

Banana flour: The next big thing in the gluten-free toolkit?

By Elaine Watson

Banana flour –dried unripe banana milled into powder – is still a novel concept for American consumers, but the Utah-based entrepreneur behind WEDO (which claims to be the only banana flour company in the US) reckons 2015 could be the year it hits the...

Marfrig Beef maintained its good export performance

Marfrig achieves target revenue in 2014

By Georgi Gyton

Brazilian meat giant Marfrig Global Foods has achieved full-year revenue of R$21bn, as a favourable currency exchange and growth in exports pushed up sales across the business.

What’s for breakfast? Almonds, says Blue Diamond...

60-second interview: Jeff Smith, Director of Marketing, Blue Diamond Almonds Global Ingredients Division

What’s for breakfast? Nuts! (And preferably almonds, says Blue Diamond.)

For many Americans, breakfast has switched from being one of three square meals a day to just another snacking occasion – or something to skip altogether.  But this brings opportunities as well as challenges, says Blue Diamond’s Jeff Smith, who we caught...

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