Brands & manufacturers

“Early on we saw the potential in fermented foods; the ability to influence nutrition through the transformative process of fermentation is powerful,” said co-founder Tim Klatt

Barrel Creek Provisions breathes new life into fermented foods

By Mary Ellen Shoup

Barrel Creek Provisions has undergone a brand transformation to establish itself as a formidable player in the fermented foods category, a market that continues to grow alongside consumers’ interest in gut health and probiotics.

The new Diet Coke cans

Diet Coke returns to growth in North America

By Rachel Arthur

Coca-Cola says its recent re-brand for Diet Coke has helped return the brand to volume growth in North America: while it is upbeat about trademark Coca-Cola as a whole with growth for classic Coca-Cola and the new Coca-Cola Zero Sugar.

Ready to pig out (minus the bacon)? Outstanding Foods gears up for launch

'We started by looking at where we could really own a category'

Ready to pig out (minus the bacon)? Outstanding Foods gears up for launch

By Elaine Watson

Vegan jerky is picking up steam, but hasn’t set the world on fire, yet. And while bacon-flavored potato and corn chips are a staple in the salty snacks aisle, they don’t pretend to replicate the taste and texture of a strip of bacon. But what if you could...

Datassential: Plant-based only works if its crave-worthy

What plant-based foods are trending in foodservice?

Datassential: Plant-based only works if its crave-worthy

By Elaine Watson

Plant-based is a hot trend in food marketing right now, but how is it playing out in foodservice, which ingredients are trending on menus, and what marketing resonates the best with diners?

What’s the real reason behind Halo Top’s success? Mintel explains

What’s the real reason behind Halo Top’s success? Mintel explains

By Mary Ellen Shoup

‘Dieting’ and ‘reduced fat’ have become passé phrases in the world of packaged food replaced with terms like ‘clean label’ and ‘locally-sourced’, so what can explain low-calorie ice cream alternative Halo Top’s dramatic takeover of the frozen dessert...

Fear of competition – not consumer protection – behind Cattlemen's petition, claim plant-based, clean meat brands

Labeling framework for plant-based and clean meat should reflect modern technology and consumer trends, says GFI

Fear of competition – not consumer protection – is behind Cattlemen's petition, claim plant-based, clean meat brands

By Elaine Watson

A desire to protect its members, not consumers, is the primary motivation behind the US Cattlemen’s Association (USCA) petition to restrict use of the terms ‘beef’ and ‘meat’ to products from animals “born, raised, and harvested in the traditional manner”...

Veggie Fries maker closes $4.5m financing round

News in brief

Veggie Fries maker closes $4.5m financing round

By Elaine Watson

Boston-based Farmwise – which makes Veggie Fries – has closed a $4.5m financing round led by Cleveland Avenue, the venture capital firm founded by former McDonald’s president Don Thompson, with participation from meat products maker Home Market Foods.

Soylent meal replacement RTD rolls out to 450 Walmart stores

Soylent meal replacement RTD rolls out to 450 Walmart stores

By Elaine Watson

Soylent – a meal replacement brand that gained a cult following among Silicon Valley programmers after its 2014 launch, but has since broadened its portfolio and its appeal – is rolling out to 450 Walmart stores across the US, taking its retail footprint...

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