Brands & manufacturers

Nestlé USA backs 'potassium salt' petition

Nestlé USA backs 'potassium salt' petition

By Elaine Watson

Nestlé USA has joined a growing number of food manufacturers backing a citizen’s petition from NuTek Food Science asking the FDA to allow ‘potassium salt’ as an alternate name for potassium chloride on food labels.

Image © Getty Images / mpessaris

Will 2018 be the year that low FODMAP diets explode?

By Stephen Daniells

The US market for low FODMAP foods aimed at helping IBS sufferers is still small and consumer awareness is low, but companies large and small are targeting a category that could be bigger than gluten-free.

pic iStock/jbk_photography

News in brief

Coca-Cola launches bespoke typeface

By Rachel Arthur

Coca-Cola has launched its first company-wide proprietary typeface, TCCC Unity, drawing inspiration from ‘the modernist American typography movement and Coca-Cola’s unique personality’.

New 'high pressure certified' seal to hit stores in the next 90 days

New 'high pressure certified' seal to hit stores in the next 90 days

By Elaine Watson

Does the world need another packaging seal? Real estate on most food labels is limited, acknowledge the backers of the new ‘High Pressure Certified’ seal, but an independently-verified logo will help ensure the integrity of high pressure processing (HPP)...

Kite Hill still searching for the right permanent CEO

Kite Hill still searching for CEO

By Elaine Watson

Almondmilk-fueled brand Kite Hill is still looking for a replacement for CEO Matthew Sade, who departed in April after nearly four years at the helm to cofound kids’ food start-up Freeli Foods.

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message

Dieting has become a dirty word in food marketing, says Atkins

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message: ‘A life well lived is not measured in pounds and ounces’

By Elaine Watson

Weight management brand Atkins Nutritionals has deployed movie star Rob Lowe – it’s first male brand ambassador – to front a new campaign focusing on living a healthy lifestyle, rather than ‘dieting,’ as it reaches out to the ‘tens of millions’ of Americans...

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