The Battle Creek-based cereal giant responded to demands from consumers who still want a sugary hit first thing in the morning in an effort to boost its sagging ‘morning foods’ business.
Despite improved access to organic staples such as milk and salad, consumers still struggle to prepare fully organic meals because they can’t easily find organic “extras” to round out dishes, such as condiments, dressings and dips – something the new...
The judge handling a putative class action lawsuit* over ‘natural’ claims on Annie’s salad dressings, has stayed the case (put it on hold) on primary jurisdiction** grounds, and speculated that the FDA is likely to address the use of the term natural...
California-based ready-to-drink protein brand FitPro Go! is differentiating itself in the crowded space by highlighting its ‘real milk’ content, which means it didn’t come from powder, or a blend of powder and skim.
Building a new food and beverage brand – even with a packed contacts book and years of industry experience under your belt - is not for the faint-hearted, says Forager Project founder Stephen Williamson, who spent a decade as CEO of Odwalla before Coca-Cola...
Consumers increasingly view clean label as about more than avoiding ‘artificial’ ingredients, according to a new survey from Kerry, which also reveals that some ingredients previously considered safe bets in clean label formulations, such as natural flavors...
For all the hub-bub around bold and exotic flavors, the success of Jolly Time’s Blast O Butter microwave popcorn for the past 20 years is a good reminder of the power nostalgia and familiarity can play in driving ongoing sales.
New technology developed by a team of Cornell University graduates could revolutionize food storage by dramatically extending the shelf life of produce without refrigeration – which means it also could cut overhead energy costs and emissions.
The star-studded group of investors backing Beyond Meat – which makes what it claims to be ‘near-perfect’ replicas of meat, from plants – has expanded this week as Oscar winner and environmental activist Leonardo DiCaprio has invested an undisclosed sum...
They might be a novel concept for most Americans, but farmer’s cheese bars could develop into a potentially exciting new category in the burgeoning protein snacking segment, says the co-founder of Yooli Foods, which is rolling out farmer’s cheese cups...
The US team behind the coconut-based yogurt COYO hopes slashing its suggested retail price will help the brand jump from the natural to the conventional channel and that its creamy texture will keep it there by captivating mainstream shoppers who place...
Encouraged by positive early compliance rates with the ‘game-changing’ gluten-free labeling standard that went into effect in mid-2014, FDA could now focus its attention on reducing the risk of cross contact with gluten-containing foods and ingredients,...
Not so long ago high-protein products and ‘snacks’ were on opposite ends of the health spectrum with one appealing to fitness enthusiasts or people trying to manage their weight or build muscles, and the other aimed at fun-seeking consumers who ate for...
A 'Marlboro Friday' moment* (a huge overnight price cut) is not something most big US food manufacturers will contemplate as they seek to claw back the initiative in a rapidly evolving food retail market, say Bernstein analysts. Instead, we...
Are Americans ready for savory yogurt? Right now, it seems the jury is still out, with some high profile brands quietly dropping some of their more adventurous SKUs and Blue Hill pausing production of its beet- and carrot-fueled yogurts. However, some...
New research revealing a dramatic increase in the number of insurance claims related to severe allergic reactions to food reinforces other evidence indicating that food allergies are on the rise, and bolsters the marketing opportunity and potential longevity...
60-second interview: Peter Rahal, co-founder, RXBAR (Chicago Bar Company LLC)
Protein bar brand RXBAR was recently scooped up by Kellogg in a $600m deal. FoodNavigator-USA caught up with co-founder Peter Rahal to discuss the rationale behind the deal...
Extruded chickpea puff brand HIPPEAS has raised $10m from CAVU Venture Partners to help fund its explosive growth, while CAVU co-founder Brett Thomas will join its board of directors.
Nissin Foods, inventors of instant ramen, is removing MSG and artificial flavors and reducing sodium in its Top Ramen brands, in response to clean label demands from consumers.
After building a successful restaurant in Mexico based in part on the popularity and health benefits of coconut, entrepreneur Daniella Hunter is expanding her mission of promoting digestive well-being and sustainability to the US and Belize with a new...
After 10 successful years focused on making unique wafer-thin savory and sweet crackers, snack company 34 Degrees is ready to try something new and thanks to a $3.4 million investment from its long-time supply chain manager Fresca Foods it has the means...
With inflation rates shrinking (but still high), economic conditions in Argentina are improving. And with the government taking on export taxes and import restrictions, the future is looking rosier for the country.
With growth of coffee consumption in the US and Europe stagnating, manufacturers are pursuing increase opportunity in emerging markets, such as Brazil, “despite several macro-economic road bumps,” according to new research from Rabobank.
From the makers of the better-for-you snack subscription box Love With Food, which builds brand awareness and gathers consumer feedback for finished products, comes a new product testing and insights platform that promises to do what traditional focus...
High inflation in many Latin American countries is pushing consumers to shop based on value, but whether they define this as higher quality or larger quantity varies on their age, goals and specific country, according to recent research from Nielsen....
The disruptive influence of challenger brands continues to shake up the food sector, not least because agile companies have proven skilled at responding to – and sitting at the forefront of – emerging consumer demands. FoodNavigator looks at how and why...
High rates of obesity and diabetes in Mexico has consumers looking for healthier options that do not compromise on a taste – a difficult combination that is nonetheless within reach for manufacturers thanks to innovative ingredients showcased at the Food...
Mexico is eager to follow America’s growing demand for more protein, probiotics and fiber, but lower income levels could hold back consumers and create challenges for manufacturers, according to one industry insider.
The founder of beverage brand Treo wants to do for birch-water what his father did for iced tea in the 1980s and ’90s when he founded Snapple: take it from a niche ‘acquired taste’ market to the mainstream.
Setting up a fresh food ecommerce operation from scratch is not for the faint hearted, as the eye-watering sums spent by some meal-kit/meal delivery brands have proved. But for retailers, lifestyle brands, CPG brands or others interested in a slice of...
Creating a brand from the ground up can be a fun exercise, but it’s not all about choosing a catchy name, finding a pretty color theme, or coming up with a punny slogan.
Kellogg has struck a $600m deal to buy Chicago Bar Company LLC, maker of protein bar RXBAR, which it claims is the fastest growing nutrition bar brand in the country.
Frito-Lay North America – which has already removed ‘made with all natural ingredients,’ claims on some corn-based foods – has agreed not to use this or other natural claims on the products in future unless the FDA officially gives companies the green...
Could skyr – which is higher in protein and lower in sugar – be as big as Greek yogurt, or is the ‘Icelandic’ segment of the dairy aisle likely to remain a quirky niche? Ten years ago, people were asking the same question about Greek yogurt, says the...
Watching models strut down a runway in hoop skirts, feather boas or acid washed denim that likely will never end up in the average consumer’s closet may seem like a waste of time for busy food and beverage entrepreneurs – but it also could reveal the...
Drinkable soup brand Tio Gazpacho has secured listings in 45 Whole Foods stores in California, its first foray into the state and one of several new business wins in recent months as it reaps the benefits of partnerships with General Mills and Michelin-Starred...
PepsiCo says its focus on introducing new lower calorie beverages in the US this summer has come at the expense of its core Pepsi and Mountain Dew brands: with the company now pledging to step up marketing, shelf space, and low/no calorie options for...
Coffee Flour Global’s ground coffee pulp is proving fruitful in retail bakeries and food service but traction has been slower in consumer packaged goods, its CEO says.
While kale remains popular, increasingly it must share the limelight with other dark, leafy greens, hot peppers, ‘superfoods’ and produce linked to Hispanic culture, all of which are gaining popularity, according to a new report from Packaged Facts that...
Muesli… granola’s more virtuous cousin? A powdery bowl of disappointment? Not if you buy if from Seven Sundays, says founder Hannah Barnstable, who fell in love with New Zealand style muesli during her honeymoon, quit the day job, and embarked on a mission...
