Brands & manufacturers

Bolstr helps firms raise funds fast

Bolstr helps firms raise funds fast

By Elizabeth Crawford

Need money fast to buy new equipment, secure supply for quick expansion or open a new location, but don’t want to give up equity? Funding website Bolstr may be the way to go. 

Big Food is at a crossroads, says Hartman Strategy

Disrupt or die: Big Food is at a crossroads, says Hartman Strategy

By Elaine Watson

While ‘legacy’ food and beverage brands are laser focused on price, promotion and placement, no amount of financial clout or merchandising wizardry can mask the fact that smaller, sexier, more disruptive, brands are outpacing them. But are CPG’s biggest...

Atkins directs new shoppers to struggling frozen pizza category

Atkins directs new shoppers to struggling frozen pizza category

By Elizabeth Crawford

Atkins Nutritionals enters the competitive frozen pizza category with the launch of a high-protein, low-carb option that it says will expand the sluggish category by bringing in consumers who do not currently shop the segment. 

While plant-based foods are hot right now, high-protein meat-snacks such as jerky are also gaining momentum

Vegan, paleo, grass-fed, pasture-raised, ancient grains, and allergen friendly claims are gaining

From grass-fed to Paleo: What are the hottest trends in the natural food and beverages market?

By Elaine Watson

According to Chicago-based market research firm SPINS, US retail (dollar) sales of foods & beverages rose 1.7% in 2014, while unit sales declined by 0.4%. By contrast, sales of natural and organic brands grew nearly 12%. But where are the opportunities...

5 strategies for marketing to millennials

Partnership for a Healthier America Summit

5 strategies for marketing to millennials

By Elizabeth Crawford

Firms need to move away from one-way marketing strategies in traditional media channels and embrace open engagement in new media outlets to capture the attention of millennials, who increasingly wield purchasing power and influence but continue to elude...

What’s for breakfast? Almonds, says Blue Diamond...

60-second interview: Jeff Smith, Director of Marketing, Blue Diamond Almonds Global Ingredients Division

What’s for breakfast? Nuts! (And preferably almonds, says Blue Diamond.)

For many Americans, breakfast has switched from being one of three square meals a day to just another snacking occasion – or something to skip altogether.  But this brings opportunities as well as challenges, says Blue Diamond’s Jeff Smith, who we caught...

Hampton Creek Foods sued again over 'deceptive' Just Mayo name

Hampton Creek Foods sued again over 'deceptive' Just Mayo name

By Elaine Watson

Just weeks after Unilever dropped its false advertising lawsuit against Hampton Creek Foods over its egg-free spread ‘Just Mayo’, a consumer class action making near-identical claims has been filed in Florida - and then abruptly withdrawn again.

Green business procedures can save money in the long run advocates say

Green business procedures can save money in the long run, advocates say

By Elizabeth Crawford

Proactively assessing and minimizing the environmental impact of producing foods and beverages can help manufacturers minimize the impact of climate change on Earth and on their bottom line by improving the reliability of their supply chain, quality of...

Tapping into the flavour pairing trend

Tapping into the flavour pairing trend

By Niamh Michail

The concept of flavour pairing matches up weird and wonderful combinations – pork liver and jasmine for instance – and there are ways for the food industry to cash in on this niche trend too.

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