Brands & manufacturers

Coca-Cola brings back Surge soda

'90s redux: Surge soda returns

By Maggie Hennessy

Twelve years after it was discontinued, the Coca-Cola Co. is reviving Surge soda after fans of the citrus-flavored soda launched a Facebook campaign to bring it back.

If it says ‘coconut’, it sells: Trailblazer Foods

Trendspotter: coconut inclusions

If it says ‘coconut’, it sells: Trailblazer Foods

By Maggie Hennessy

As it ramps up flaked and shredded coconut production in anticipation of another holiday season, private label and branded grocery products manufacturer Trailblazer Foods says the growing popularity of coconut has resulted in a 12% increase in the amount...

Davisco's Polly Olson presenting at the International Whey Conference in Rotterdam earlier this week.

DISPATCHES FROM INTERNATIONAL WHEY CONFERENCE 2014

'It's business as usual': Davisco Foods on Agropur takeover

By Mark ASTLEY

It's "business as usual" at Minnesota-based cheese and whey ingredients manufacturer Davisco Foods following its recent takeover by Canadian dairy cooperative Agropur.

Chia + garbanzo beans = The Neat Egg

Chia + garbanzo beans = neat egg

By Elaine Watson

Pennsylvania-based neat Foods has unveiled its latest innovation: neat egg, a combination of ground chia seeds and garbanzo beans shoppers can mix with water and use to replace egg in everything from cookies to pancakes.

Coca-Cola: We have to be willing to be a little riskier

Insights from Barclays Back to School conference

Coca-Cola: We have to be willing to be a little riskier

By Maggie Hennessy

Global instability in key regions and continued slumping US soda sales have put pressure on Coca-Cola’s long-term growth volume goals, but the beverage industry giant is prepared to take a few more risks to get its growth trajectory back on track, said...

GMA: Digital pioneers now, CPG market leaders tomorrow

Digital pioneers now, CPG market leaders tomorrow: GMA

By Maggie Hennessy

CPG companies at the forefront of digital marketing and e-commerce today are setting themselves up to be overall market leaders in the next few years, according to a report prepared for the Grocery Manufacturers Association by Boston Consulting Group,...

Honest Tea marks Coke's first Keurig K-Cup launch

Honest Tea marks Coke's first Keurig K-Cup launch

By Ben BOUCKLEY

Keurig Green Mountain and Coke will roll-out Honest Tea in K-Cups from tomorrow - the beverage giant's first launch in this format since it took a 10% equity stake in Keurig this February.

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

By Elaine Watson

As brand managers at Monster and Red Bull are well aware, their audience has always extended well-beyond extreme sports enthusiasts. But boy-racers still seem to dominate much of their marketing, says one man hoping to engage a broader demographic with...

Chobani rapped over knuckles by NAD over ‘Farmland’ Greek yogurt ads

Chobani rapped over knuckles by NAD over ‘Farmland’ Greek yogurt ads

By Elaine Watson

Chobani has been rapped over the knuckles by ad watchdog the National Advertising Division (NAD*) of the Council of Better Business Bureaus over its ‘Farmland’ ad, which implied that its Simply 100 Greek yogurts came straight from the farm, while competing...

Special K sales slump: 'Obviously there’s a concern… They need to do something to keep people interesting in the brand, says Mintel innovation head

Special K US annual sales slump 9.7%

By Kacey Culliney

US total sales for Special K dropped $56m for the year; a slump that could be rescued with lifestyle-focused NPD, says the head of innovation at Mintel.

So Häagen-Dazs ‘says no to synbio’?

So Häagen-Dazs ‘says no to synbio’?

By Elaine Watson

When it comes to reporting the position of some of the world’s biggest food companies on genetically engineered foods, Friends of the Earth, it seems, has been engaging in some pretty creative PR ‘engineering’ of its own.

Food brands missing the boat on digital couponing

Food brands missing the boat on digital couponing

By Maggie Hennessy

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and during store trips. But the majority of food brands have yet to shift...

Nutrition Facts overhaul a missed chance to label phosphorus: AND

Kidney disease patients unable to discern phosphorus levels in foods, AND claims

Nutrition Facts overhaul a missed chance to label phosphorus: AND

By Maggie Hennessy

The FDA’s proposed revamp of the Nutrition Facts panel misses a public health opportunity to mandate disclosure of phosphorus content on nutrition labels, despite the micronutrient’s association with adverse outcomes among kidney patients and growing...

Bulletproof coffee: start of a revolution or a magic elixir?

Big interview: Dave Asprey, CEO of Bulletproof Exec

Bulletproof coffee: start of a revolution or a magic elixir?

By Maggie Hennessy

For the creator of Bulletproof Coffee, the butter-infused, "low-toxin" coffee that’s created something of a media storm, the epiphany of the Bulletproof lifestyle came (as epiphanies sometimes seem wont to do) thousands of miles from home after...

GMO labeling bill approved for Colorado ballot

Colorado voters to decide on GMO labeling

By Maggie Hennessy

A proposition seeking to label genetically modified foods will be on the November ballot in Colorado after supporters of the Right to Know Colorado initiative submitted nearly 125,000 valid signatures to the Colorado Secretary of State. 

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