Brands & manufacturers

Symrise makes investment in US-based beverage innovation firm

NEWS IN BRIEF

Symrise and CBD firm embark on next wave of beverage innovation

By Mary Ellen Shoup

Symrise and The Green Organic Dutchman (TGOD) are expanding their beverage innovation capabilities with an investment in Califormulations, a US beverage innovation company that works with a number of beverage companies and brands in the US market.

Picture: Gettyimages-SLP-London

FOOD FOR KIDS: Yuck or yum? Product testing with children

By Elaine Watson

Do kids always prefer sweeter products than adults? And are children’s palates really more conservative, or have we ‘trained’ them to like a limited set of flavors (banana, chocolate, vanilla, strawberry) by playing it safe with new launches? And how...

What’s next for brand Coke? Coffee, energy and beyond

What’s next for brand Coke?

By Rachel Arthur

Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.

Follow us

Products

View more

Webinars