Markets

‘Snack’ is in the eye of the beholder

Special edition: Snacking trends

‘Snack’ is in the eye of the beholder

By Maggie Hennessy

In a nation of consumers who like their names on their Cokes and the chance to have a say in the next Lay’s potato chip flavor or create the next Dorito’s commercial, it’s no wonder that eating occasions themselves are now just as customizable—no longer...

Packaged Facts private label maturing

Private label evolving; hindered by still tepid economy

By Maggie Hennessy

Private label growth has slowed from the last several years when consumers flocked to the category due to the recession, according to a report from Packaged Facts. While retailers continue to launch and promote store brand products, a persistently sluggish...

Whole Foods ups sustainability ante with new ad campaign

Whole Foods ups sustainability ante with new ad campaign

By Hank Schultz

Whole Foods Markets has decided to go big, with a national TV ad campaign that kicked off during a recent World Series game.  The message is one of “values,” talking about the natural grocery store chain’s commitment to sustainability and transparency.

Sprouted seeds! The meteoric rise of Way Better Snacks

Consumers want to see what you are putting into the product as well as what isn’t in there

The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density

By Elaine Watson

With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus on ‘sprouted’ seeds and the CPG experience of its founder & CEO Jim Breen have...

PepsiCo CEO, Q3, 2014, Our innovation is becoming more durable

PepsiCo CEO: ‘Our innovation is becoming more durable’

By Elaine Watson

If you’ve got enough money - and clout - it’s not hard to make a big splash with a new product launch in year one. The real test comes in years two, three and four. And PepsiCo is proving that its innovations are still delivering after the initial hype...

Promotions are not delivering for many CPG companies, says Nielsen

Three-quarters of CPG promotions don’t break even, says Nielsen

By Elaine Watson

It’s well-known that many CPG firms feel that they are not getting enough bang for their trade spending bucks. But a recent analysis by Nielsen reveals that most of them are not getting any bang for these bucks, with almost three quarters of promotions...

The Future Market from Studio Industries

The Future Market: What will food shopping be like in 2065?

By Elaine Watson

The IFT's FutureFood 2050 initiative has started a fascinating conversation about what we might be eating in the future. But what will food shopping be like? Will supermarkets as we know them today still exist or will we get all of our groceries...

Sanford Bernstein: “We would have expected inflated sales considering the ‘novelty factor’ surrounding the launch of this new product line extension.

'The feedback we received appears to be merely satisfactory or mixed'

Coca-Cola Life off to 'lackluster' start in the US, says analyst

By Elaine Watson

Initial feedback suggests the US debut of Coca-Cola Life has been “lackluster”, with staff in some of the first stores to feature the product reporting “satisfactory” sales, but nothing to set the world on fire, says Ali Dibadj, senior analyst at Sanford...

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