Markets

Social Nature harnesses social media to drive consumer engagement

Social Nature harnesses social media to drive consumer engagement

How do you generate buzz around your new product without breaking the bank?

By Elaine Watson

Demos are expensive and time consuming, shows and events can be hit and miss, and redemption rates for coupons handed out at events can be frustratingly low. So how can you reach more target consumers, generate more buzz about your products, and use it...

Lancaster Colony Acquires Angelic Bakehouse, Inc.

Lancaster Colony acquires sprouted grain bakery Angelic Bakehouse

By Adi Menayang

T. Marzetti Company, a wholly-owned subsidiary of publicly traded Lancaster Colony Corporation has entered into a definitive agreement to acquire all of the assets of Angelic Bakehouse, Inc., a manufacturer and marketer of premium sprouted grain bakery...

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

By Elizabeth Crawford

Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes...

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

By Elizabeth Crawford

For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage...

Nomva expands west coast distribution, unveils new packaging

Nomva expands west coast distribution, unveils new packaging

By Elaine Watson

Probiotic-fueled organic fruit & veggie snack brand Nomva has just picked up distribution in close to 175 Target stores, 200 Ralph’s stores and 150 Sprouts stores on the West Coast, says Los Angeles-based brand owner Phenomenal Foods, which has recently...

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