Tracking the return on investment (ROI) of pop-ups involves juggling multiple metrics, but food and beverages brands have a distinct advantage in leveraging sensory experiences to build lasting loyalty among consumers both in-person and digitally, experts...
Regenerative agriculture is emerging as a powerful marketing concept with recent research by ingredient supplier ADM revealing most consumers familiar with the tenets are more likely to trust and buy from brands that support the practice.
Long gone are the days when salt and pepper were sufficient seasonings for most Americans – now US consumers want bold flavors that will take their tastebuds on a global adventure, giving rise to a new class of frozen meals, sauces, spice blends and even...
Consumer interest in better-for-you and functional benefits have them reaching for products with flavors they associate with health benefits and nature, including florals, like lavender and rose, herbs such as basil, rosemary, dill and thyme, roots like...
Nearly a year after Kellogg spilt its cereal and snack businesses, WK Kellogg leaders are “even more confident” in the “spin logic” that prompted the division and the future growth potential of its breakfast business.
The Campbell Soup Co. wants to drop “soup” from its name after aggressively reshaping its portfolio and business over the past six years to include snacks, sauces and easy meal solutions – all of which deserve “to see themselves in the name of the company,”...
After struggling to compete in recent years, General Mills is ready to return to growth along side the categories in which it plays by launching better tasting, healthier products, boosting its advertising and in-store merchandising, and diversifying...
Sweets and snacks giant Mondelēz is preparing efficiency measures in 2025 to offset lower volume sales and higher cocoa prices and focusing on product collaborations like its one with Coca-Cola to spur growth, two executives shared during a fireside chat...
Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, especially among younger shoppers.
With summer winding down, falls flavors — including the infamous pumpkin spice — are returning to store shelves and CPG products in coffees, cookies, yogurts and more as consumers seek new seasonal taste experiences.
The waning days of summer bring a colorful lineup of food and beverage launches featuring bold purples and blues, along with nostalgic flavors that welcome the promise of cooler weather and seasonal partnerships that celebrate traditional fall activities.
Children's snack brand Mission MightyMe is taking its first big step beyond ecommerce, launching in select Target stores, after raising $2.3 million earlier in the year to fuel growth and raise awareness on reducing peanut allergies by introducing...
A first-of-its-kind and replicable partnership between grocery delivery and pick-up provider Instacart and a Maryland county government will fight local food insecurity and support local grocers by giving a monthly grocery stipend to nearly 600 area families...
Peanut butter and jelly maker JM Smucker remains confident in the long-term potential of recently acquired Hostess Brands despite slightly lower than expected net sales from the sweet snack brand during the company’s first quarter as consumers continue...
Largescale European bakeries are transporting their businesses to the USA as home markets reach saturation point and opportunities for growth increase Stateside, with many facilities there for sale.
The use of sweeteners to reduce calorie content in food and drink is sometimes controversial, but vital to F&B manufacture. What sweeteners are used and what do they do?
From grain-free pretzels crafted with superfood ingredients, to a snack that delivers a trifecta texture experience of fruit, boba and gel, to ensuring dogs are as well considered as their owners, we take a look at some of the latest launches in the bakery...
Intentionally designed to avoid the need for dramatic dietary changes, a new study has revealed the heart-health benefits of an ingredient found in the pantry of most households.
Dairy, deli and bakery categories were “not just driving dollar sales, [but] are also seeing strong unit volume growth,” amid summer holidays and entertainment occasions, as sliced meat recalls and avian flu could derail gains in the months to come, Joanna...
Presumptive Democratic Presidential Nominee Kamala Harris proposes a federal ban on price gouging to lower grocery prices as part of her economic platform for her presidential campaign, however food industry advocates maintain that food prices have remained...
A major international study has revealed the role bread has played in shaping global civilization: more specifically, the secret that made bread wheat one of the most successful crops on the planet, when others have disappeared or remained in obscurity.
Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?
The mega payout by Mars, Inc. for Kellanova is driven by the candy giant’s desire to expand its footprint in the fast-growing market for healthier snacks, which is underpinned by consumer preference that is shifting away from traditional packaged foods...
Kellanova is optimizing digital marketing through a test-and-learn approach, and leveraging AI capabilities to create assets more efficiently, Lauren Freedman Autry, senior director of integrated marketing and ecommerce at Kellanova, told FoodNavigator-USA.
US consumer and retailer demand to remove aluminum-based leavening agents from baked goods due to health concerns are rising even though FDA considers them GRAS, but efforts to replicate the speed and degree of lift of sodium aluminum phosphate (SALP)...
With Red dye No. 3 soon to be banned in California and potentially in other states, and Red dye No. 40 along with the whitener titanium dioxide also in the crosshairs of some legislators and public health activists, food and beverage companies that rely...
Colombia-based ingredient company Alianza Team revealed its AI platform Oleum, which is designed to speed up the development process of tailor-made lipids, at the 2024 IFT FIRST event in Chicago, the company’s Chief Growth Office Maria Mashali told FoodNavigator-USA.
Even though most Americans consume enough protein, they continue to want more and companies at the Summer Fancy Food Show in New York City are delivering with increasing innovation and sophistication across categories and occasions, including snacks,...
Recent regulatory changes in the US and European bakery and snack industries are rapidly evolving as their respective legal bodies introduce and update laws on nutritional labeling, ingredient restrictions and food safety standards.
With the rise of GLP-1 weight loss drugs, ingredient suppliers are developing science-backed, plant-based proteins and fibers to help consumers feel full while consuming fewer calories.
Between ongoing inflation, rising fears about climate change’s impact on the food system, and increasing physical and mental health concerns turbo-charged by the pandemic, consumers have been through a lot in recent years, and in response, new data from...
Family-held candy maker Mars Inc. could acquire snack giant Kellanova, according to media reports over the weekend, which, if accurate, could signal the beginning of a long-awaited return to M&A activity in the food and beverage industry following...
Kellanova’s better-than-expected second quarter bucks major trends in the US, where volumes generally have continued to struggle as consumers grapple with inflation and two-plus years of price hikes, thanks in part to the snack-maker’s aggressive rollout...
Data analytics, AI and machine learning are vital to predict preferences and optimize production processes, but they are only one part of the consumer engagement story.
Food ingredient discovery company Shiru is partnering with Ajinomoto Health & Nutrition North America to commercialize sweet proteins, leveraging AI to “understand the language of proteins” in the process, Jasmin Hume, CEO and founder of the tech...
The buzz around weight-loss drugs has “turbo-charged” the food as medicine movement creating opportunities and challenges for which one expert warns the food industry is unprepared to address, resulting in far more “losers” than “winners” – but he added...
Cookie and confection giant Mondelēz International plans to implement new targeted promotions, introduce lower-priced pack sizes and increase distribution in value-oriented club and convenience stores to counter volume declines in North America that directly...
Sprouts Farmers Market enjoyed “impressive” growth in its second quarter thanks in part to its deliberate decision to no longer cater to “coupon-clippers” in favor of health-conscious consumers who continue to spend more on groceries despite high inflation,...
The Startup Pavilion at the Institute of Food Technologists’ annual Food Improved by Research Science and Technology (IFT FIRST) in Chicago earlier this month featured cutting-edge solutions to some of the most pressing challenges facing the food system,...
Vegan cookie company Love+Chew is controlling its destiny by not accepting venture capital (VC) funding and finding success at Costco in the process, brand CEO and founder Lauren Chew told FoodNavigator-USA during a Startup Spotlight interview.
Bread is back after being demonized for years as high in calories and carbs and low in nutrition, innovative bakers are bringing to market bagels, buns and brioches that are high in fiber, protein, healthy fat and, of course, flavor.
Upcycling would-be wasted food or side streams from manufacturing into nutritious and sustainable products for human consumption continues to gain traction with more companies calling out the claim and sales of Upcycled Certified products overall growing...
The Startup Pavilion at the Institute of Food Technologists’ annual Food Improved by Research Science and Technology (IFT FIRST) conference in Chicago this month will feature 100 food and tech businesses ranging from pre-seed to growth stage featuring...
At the Summer Fancy Food Show in New York City last week, health claims were downplayed and flavor came first – for real – followed by personalization with more brands offering consumers ways to dial up or down the heat, tang, funk and other characteristics...
Gluten free may not be as trendy as it once was, but the call-out continues to resonate with consumers as the quality, quantity and variety of products making the claim continue to improve – as showcased by brands across categories at the Summer Fancy...
Hero Bread is using $21 million in series B funding to reinforce its retail footprint as more consumers demand more nutritious and healthier baked goods, including through direct-to-consumer (DTC) channels, company CEO YuChiang Cheng told FoodNavigator-USA....
An end may be in sight for the capital crunch that has slowed innovation, growth and M&A activity in the food and beverage space in recent years, according to one investment insider, but she warns the timeline is longer for closing deals and the bar...
As the media landscape has become more fragmented in the past ten years, social media has emerged as one of the most influential sources of information on the consumer path to purchase and many companies are shifting advertising dollars accordingly –...
