Healthy foods

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Immune support in the age of vaccines: Do shots threaten the category?

By Danielle Masterson

The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...

Eat Beyond adds SIRE Bioscience to portfolio

Eat Beyond adds SIRE Bioscience to portfolio

By Mary Ellen Shoup

Eat Beyond Global Holdings, a public investment issuer focused on the global plant-based and alternative food sector, has made an investment in CPG life science company SIRE Bioscience.

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

ReGrained proves mainstream market appeal for upcycled foods

ReGrained proves mainstream market appeal for upcycled foods

By Mary Ellen Shoup

With a new puffs line in several points of distribution, a line of baking mixes in the works, and plans to convert oat milk byproduct into finished product applications later this year, ReGrained is building a case for the mainstream viability for upcycled...

Grummies democratizes superfoods with a gummy format

Grummies democratizes superfoods with a gummy format

By Mary Ellen Shoup

Many consumers are aware of the nutritional value so-called superfoods have, but few can commit to a daily diet packed with turmeric, ashwagandha, and elderberry (and even fewer enjoy the taste). This hangup was the impetus for Grummies, a brand of gummies...

Picture credits: GettyImages-zimmytws and Gettyimages-SeventyFour

Lawsuits mount over heavy metals in baby food, but do they have legs?

By Elaine Watson

Lawsuits are piling up against companies cited in a recent Congressional report into heavy metals in baby food. But how might courts decide if these complaints have legs, and what can be reasonably expected from food manufacturers given that the FDA has...

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