Healthy foods

Nomva no more…  Probiotic 'super smoothie' brand Nomva calls it quits

'We hoped to provide a product that met your high standards for food that fuels an epic life...'

Nomva no more… Probiotic 'super smoothie' brand Nomva calls it quits

By Elaine Watson

Phenomenal Foods – the Los Angeles-based start-up behind probiotic-fueled organic fruit & veggie snack brand Nomva – has called it a day just over two years after launching in southern California.

5 strategies that set ‘genius’ digital marketers apart from the pack

5 strategies that set ‘genius’ digital marketers apart from the pack

By Elizabeth Crawford

Inspiring consumers through beautiful Pinterest posts, delicious recipes, heart-warming blog posts and viral videos can help build brand awareness, but the most effective digital marketers also make each experience easily shoppable, according to new research...

Sneakz Organic unveils vegan protein powders for kids

Sneakz Organic unveils vegan protein powders for kids

By Elaine Watson

‘Stealth nutrition’ brand Sneakz Organic – best known for its veggie puree-infused milkshakes - is entering a new category with the launch of vegan protein powders for kids, which will be followed by a dairy-free ready-to-drink shake, and new products...

Popular diets could create opportunity for fiber ingredients

Special edition: Weight management

Popular diets could create opportunity for fiber ingredients

By Hank Schultz

The explosion of new diet plans that demonize carbohydrates offer a unique opportunity for fiber ingredients that can be added to foods or be offered as standalone dietary ingredients.

Mattson unveils 10 macro trends driving food and beverage innovation

Mattson unveils 10 macro trends driving food and beverage innovation

By Elaine Watson

From cannabis cuisine - Jeff Sessions’ recent interventions notwithstanding - to ‘intrinsic nutrition' (a renewed focus on nutrient-dense foods naturally rich in healthy fats, protein, fiber, and other nutrients), here are 10 macro trends to watch...

© iStock / Maasik

Confusion abounds for adaptogens, says expert

By Stephen Daniells

Industry and consumer interest in adaptogens is on the rise, but the list of actual adaptogens may be a lot smaller than many think, says a leading expert.

Nestlé USA backs 'potassium salt' petition

Nestlé USA backs 'potassium salt' petition

By Elaine Watson

Nestlé USA has joined a growing number of food manufacturers backing a citizen’s petition from NuTek Food Science asking the FDA to allow ‘potassium salt’ as an alternate name for potassium chloride on food labels.

Image © Getty Images / mpessaris

Will 2018 be the year that low FODMAP diets explode?

By Stephen Daniells

The US market for low FODMAP foods aimed at helping IBS sufferers is still small and consumer awareness is low, but companies large and small are targeting a category that could be bigger than gluten-free.

Kite Hill still searching for the right permanent CEO

Kite Hill still searching for CEO

By Elaine Watson

Almondmilk-fueled brand Kite Hill is still looking for a replacement for CEO Matthew Sade, who departed in April after nearly four years at the helm to cofound kids’ food start-up Freeli Foods.

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message

Dieting has become a dirty word in food marketing, says Atkins

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message: ‘A life well lived is not measured in pounds and ounces’

By Elaine Watson

Weight management brand Atkins Nutritionals has deployed movie star Rob Lowe – it’s first male brand ambassador – to front a new campaign focusing on living a healthy lifestyle, rather than ‘dieting,’ as it reaches out to the ‘tens of millions’ of Americans...

FoodNavigator-USA’s 10 food and beverage trends to watch in 2018

FoodNavigator-USA’s 10 food and beverage trends to watch in 2018

By Elaine Watson

2017 has been a rollercoaster ride for the food industry, with Amazon coughing up a cool $13.7bn for Whole Foods, a flurry of M&A activity from Nestlé, Hershey, Campbell Soup and Kellogg, and an exodus from the industry’s biggest trade association,...

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