If you took the best of Bai, the best of Vitaminwater, and the best of Gatorade, and made it organic, you would have ROAR, says CEO Alex Galindez, who is applying a new distribution and marketing playbook to the five-year-old brand.
Olipop – a functional beverage brand forging new territory in the soda category with 9g fiber per can – is on course to more than triple revenues this year vs 2020, says co-founder Ben Goodwin, who launched the brand with David Lester in late 2018.
As the foodservice industry rebounds and consumers return to restaurant dining, mobile ordering app GrubHub took a look back at the past six months of ordering trends made by the approximately 33 million users of its mobile app.
A recent warning letter that focused in part on gut health claims points out the chinks in FDA’s policy facade, as it takes the target firm to task over some claims that seem benign in nature.
Chobani has filed a confidential draft registration statement for a proposed initial public offering (IPO) with the Securities and Exchange Commission (SEC). The number of shares of common stock to be sold and the price range for the proposed offering...
Algae is potentially a hugely exciting food source. But with a couple of notable exceptions, it has yet to set the food industry on fire, says Provectus Algae, a startup developing an automated growing platform it claims can unlock algae’s potential as...
Online personalized shopping platform, Sifter, is hoping to make label reading a thing of the past with a tool that instantly tells consumers which products fit their dietary needs and lifestyle.
Accounting for 20% of US consumers with an estimated direct buying power of $143bn, Gen Z is not a generation to be glossed over by brand marketers, says IRI, characterizing this young cohort as technologically savvy with an underlying practical streak...
Packed with protein, shortfall nutrients, antioxidants and more, dairy is well-positioned to meet rising consumer demand for functional foods and beverages, but a seemingly blasé approach to marketing and on-pack claims is holding the category back from...
Harmless Harvest and majority stakeholder Danone Manifesto Ventures (DMV) are exploring opportunities to take the organic coconut water into international markets, says CEO Ben Mand, who says the San Francisco-based brand also has the potential to stretch...
With a recent $8m cash infusion raised in a seed investment round led by several Israeli investors, Better Juice is scaling up the production capacity of its sugar reduction technology and focusing on deploying the technology in the US market, says Eran...
After a ‘hectic’ year in which sales outpaced expectations, the premium coffee brand Nespresso is shifting its business strategy and operational focus to better highlight and accelerate its fundamental belief that carefully crafted, high-quality coffee...
The amino acid taurine has been a mainstay of sports nutrition formulations for many years. But the authors of a recent review paper said the evidence for its physiological effects is mixed at best.
Danone has sponsored a report that uses ‘deep social listening’ tools to track conversations about food. The research charts attitudes to personal and planetary health, as well as growing demand for a ‘fairer’ food system coming out of the COVID-19 pandemic....
Those who skip breakfast are more likely to miss out on several key nutrients considered to be “dietary components of public health concern” by the USDA’s latest dietary guidelines compared to those who reported eating breakfast, according to an analysis...
For a fraction of the price and hassle of in-person sampling or focus groups, the new product discovery and data analytics platform Snack Drop allows emerging brands to offer goods directly to consumers in exchange for honest feedback and detailed information...
Wildland Coffee has launched its first product, coffee in a tea bag, targeting outdoor enthusiasts and potentially, the broader audience of on-the-go consumers who may not have the time nor access to coffee-making equipment while on the move.
Americans are taking a more ‘snackable’ approach to their health and wellness – both in terms of the goals they set and their methods to achieve them – opening the door for food and beverage players to capture a larger share of the fast-growing health-care...
Now a few years on the mainstream diet scene, the keto market continues to grow with an uptick in new product launches in the past year, according to Mintel data.
Stevia-sweetened zero-calorie beverage brand Zevia – which first hit the market in 2007 – enjoyed a stellar year in 2020, increasing net sales by 29% YoY to $110m, while increasing gross margins from 43% to 45%, according to a prospectus released ahead...
As children transition away from breast milk, infant formula and other milk as their primary source of nutrition to a diet more reflective of their family’s, they are increasingly vulnerable to micronutrient deficiencies, according to research recently...
While several major baby food and infant formula manufacturers have pulled back or altered their advertising and lobbying practices significantly in recent years to reduce the risk of discouraging breastfeeding, many companies continue to fall woefully...
Convincing children to eat their vegetables doesn’t have to be a struggle, according to the founders of Tiny Organics, who, with an infusion of $11 million in Series A funding, are helping kids break the sugar addiction with which they are born by replacing...
By looking at the gut bacteria of babies and their body mass index, researchers found that the bacteria in a baby's gut may play a role in future weight problems.
Sales of non-alcoholic beverages last year rose across categories, including segments that were stubbornly flat pre-pandemic, as consumers looked for ways to recreate at home beverage rituals they once enjoyed while dining out or on-the-go, according...
Nature’s Fynd has received a coveted 'no questions’ letter from the FDA in response to its GRAS safety determination for its ‘Fy’ fungi ingredient (Fusarium strain flavolapis*), a protein-packed naturally-occurring micro-organism with origins in...
Cactus water brand Pricklee is carving out a spot in the plant water category largely dominated by coconut water with a product it says delivers a more approachable taste profile, with half the sugar and calories than leading coconut water brands.
What is on the inside is what matters to most consumers when it comes to food and beverages, according to research from the International Food Information Council released yesterday that found Americans are paying more attention to ingredient lists than...
Ocean Spray has hired former Coca-Cola Company vice president & general manager of its multi-billion-dollar water portfolio, Celina Li, to lead the cranberry cooperative's international expansion efforts and global business-to-business ingredients...
While manufacturers and consumers have leaned heavily on the immune health supporting, anti-inflammatory and other perceived physical benefits of botanicals during the pandemic, new research from the taste and nutrition company Kerry shows that botanicals...
Upcycled food pioneer ReGrained continues to pave the way for the fast-growing but still nascent industry by becoming the first business with an ingredient certified by the Upcycled Foods Association – a move the company founder says will help “catalyze...
Recent surges in chlorella sales are yet more proof of the massive and growing influence of social media platforms in supplement performance – even if #chlorella was not the hashtag boosting the chlorella category.
Danone North America is refreshing its Oikos Greek yogurt blended line in a bid to revitalize flagging sales and appeal to a younger demographic, adding 50% more fruit, deploying new cultures for a creamier taste, and replacing its signature blue packaging...
Viewed as the antidote to a tough day, chocolate was the indulgence of choice for one-third of US grocery shoppers during the pandemic, according to a survey from Cargill's North American Cocoa & Chocolate team, which uncovered the primary purchase...
With an infusion of $7m in series A funds, baby food challenger Serenity Kids hopes to prove its high-fat, meat- and vegetable-based purees, grain-free puffs and bone broths “are not just for the elite, crunchy consumer,” by expanding distribution and...
Vertical Roots, a vertical farming company which grows its leafy greens in repurposed shipping containers year-round, has opened its third indoor farm in Atlanta, Georgia, reducing produce transportation and expanding access to fresh, locally-grown leafy...
French investment firm Roquette Ventures (part of ingredients company Roquette Group), which supports start-ups in the food, nutrition, and health markets, is looking to scale up production of plant protein sweeteners made using precision fermentation.
From emerging keto ice cream brand, Rebel, and Beyond Meat's plant-based sausage, to big food's permissibly indulgent takes on legacy brands (Reese's Thins and Zero Sugar Mountain Dew), one theme rang true in IRI's 2020 New Product...
Chobani has launched an industry first – a nationally-distributed line of dairy yogurts with zero grams of sugar – to meet growing demand from consumers that want to reduce sugar without feeling like they’re eating ‘diet’ products or compromising on taste...
While the pandemic shined a light on the role of diet and nutrition in health and wellness, it also revealed that most consumers don’t have a firm – or even loose – idea of what constitutes healthy – underscoring a need for more research and better education...
Despite recent rapid growth in non-dairy options, dairy consumers are still more frequently opting for dairy products over their plant-based counterparts, with plant-based cheese facing the biggest consumer acceptance challenges among dairy buyers, according...
Campbell Soup Co. executives were braced for a tough third quarter as vaccinated consumers began eating at home less just as the company cycled past the peak pantry stocking phase of the pandemic from a year ago, but even they appeared surprised by how...
Natural and organic brands catering to alternative eating styles and combining better nutrition with convenience are shifting consumer perceptions of frozen to boost purchase intent and sales that could outlast the pandemic pantry stocking surge of 2020,...
With US retail sales of cannabidiol-infused foods, beverages and supplements declining sharply in the past year and some early-adopters souring on the ingredient after experiencing lackluster ‘results,’ some players in the space are discontinuing their...
Fresh research has come out comparing the heart benefits associated with low-fat and ‘plant-centred’ diets. The results are in – plant-centred diets could be more effective at lowering heart disease risk.
Craft sparkling water brand Aura Bora has raised $2m in a seed round to support the company's latest chapter of growth, which includes expansion into 7-Eleven, Sprouts, Whole Foods Pacific Northwest, and Fresh Thyme, as well as its new online subscription...
Following a nutrient-dense plant-based or pescatarian diet could protect against severe COVID-19, according to researchers who found healthcare workers at high risk of exposure to the coronavirus were less likely to experience severe infections if they...
The FDA is looking at how shifting shopping habits during the pandemic, including the rapid adoption of e-commerce to buy groceries and prepared food, may have “reinforced and accelerated” the need for new measures to ensure products are safe through...
