Health, wellness & nutrition

Cheetos 2.0: Crunch-a-mame prepares for Expo West debut

Cheetos 2.0: Crunch-a-mame edamame puffs prepare for Expo West debut

By Elaine Watson

The salty snacks category is notoriously competitive, but as Hippeas has proved, you can cut through the noise if you have a distinct proposition coupled with bold, fun and impactful packaging, says Greenwave Foods president and CEO Raymond Chung, who...

Dr David Katz: “Saturated fat has never been exonerated.

Is saturated fat really 'back?' In short, no, argue experts at ICVN 2018

By Elaine Watson

“So the ketogenic diet, sure, it will cause you to lose weight in the short term. So would cholera, or a cocaine binge, but that doesn’t mean it’s a good idea,” observed Dr David Katz at the 7th International Congress on Vegetarian Nutrition (ICVN) this...

SPECIAL FEATURE: ‘Who shops at ALDI? You, me, anyone who eats food…’

'No one wants to pay more than they have to for groceries...'

SPECIAL FEATURE: ‘Who shops at ALDI? You, me, anyone who eats food…’

By Elaine Watson

Consumers are tired of cavernous stores with “90 different jars of pasta sauce,” said Tom Cindel, director of operations at ALDI’s Moreno Valley, CA, division, pointing to a shelf at the recently opened store in Monrovia, CA. “We just buy this one, it’s...

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message

Dieting has become a dirty word in food marketing, says Atkins

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message: ‘A life well lived is not measured in pounds and ounces’

By Elaine Watson

Weight management brand Atkins Nutritionals has deployed movie star Rob Lowe – it’s first male brand ambassador – to front a new campaign focusing on living a healthy lifestyle, rather than ‘dieting,’ as it reaches out to the ‘tens of millions’ of Americans...

FoodNavigator-USA’s 10 food and beverage trends to watch in 2018

FoodNavigator-USA’s 10 food and beverage trends to watch in 2018

By Elaine Watson

2017 has been a rollercoaster ride for the food industry, with Amazon coughing up a cool $13.7bn for Whole Foods, a flurry of M&A activity from Nestlé, Hershey, Campbell Soup and Kellogg, and an exodus from the industry’s biggest trade association,...

Soup-To-Nuts Podcast: Will low-glycemic be the next gluten-free?

Soup-To-Nuts Podcast: Will low-glycemic be the next gluten-free?

By Elizabeth Crawford

Every 21 seconds someone in the US discovers they have diabetes, setting a breakneck pace that is fueling a 6% annual increase in the number of Americans diagnosed with the chronic disease for which there is no cure, but which can be managed in part through...

REBBL CEO talks adaptogens, functional beverages

‘The worst thing you can do is lose your focus when your brand is taking off like a rocket ship’

REBBL CEO: We’re moving towards a $20m+ run rate

By Elaine Watson

Adaptogens are still a novel concept for most US consumers, but the success of REBBL – an organic coconut milk-based beverage brand packed with ashwaganda, turmeric, and other staples of Ayurvedic medicine – suggests the ‘super herb’ concept has legs,...

HIPPEAS raises $10m from CAVU Partners

HIPPEAS raises $10m from CAVU Venture Partners

By Elaine Watson

Extruded chickpea puff brand HIPPEAS has raised $10m from CAVU Venture Partners to help fund its explosive growth, while CAVU co-founder Brett Thomas will join its board of directors.

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