Health, wellness & nutrition

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Study connecting meat to asthma 'reckless,' NAMI says

By Elizabeth Crawford

New research suggesting a connection between consuming cured and processed meat and worsening asthma symptoms is "reckless" and "flies in the face of real clinical medical knowledge," according to the North American Meat Institute. 

Wildway grain-free granola taps into Paleo trend

Wildway rides a grain-free wave in the cereal aisle

By Elaine Watson

US volume sales of products featuring a ‘grain-free’ claim surged 75.7% in the 52 weeks to July 30, 2016, according to Nielsen Wellness Track data,* with many retailers now carving out grain-free or ‘Paleo’ segments in everything from hot cereal and nutrition...

Brew Dr Kombucha: Revenues on course to reach $11million in 2016, says founder Matt Thomas

Kombucha and fermented beverages category grew 32% in year to October 2, says SPINS

Brew Dr Kombucha poised for growth as fermented trend gains momentum

By Elaine Watson

According to SPINS data*, retail sales of refrigerated kombucha and fermented beverages** surged 32% to $375.4m (natural, specialty, conventional multi-outlet) in the year to October 2, but with household penetration still very low, there is still significant...

Social Nature harnesses social media to drive consumer engagement

Social Nature harnesses social media to drive consumer engagement

How do you generate buzz around your new product without breaking the bank?

By Elaine Watson

Demos are expensive and time consuming, shows and events can be hit and miss, and redemption rates for coupons handed out at events can be frustratingly low. So how can you reach more target consumers, generate more buzz about your products, and use it...

'Prebiotic' nature of IMOs depends on how they're made, experts say

'Prebiotic' nature of IMOs depends on how they're made, experts say

By Hank Schultz

Are all dietary fibers created equal?  As needle moves away from naturally occurring insoluble fibers in the cellulose realm such as wheat bran toward more the more recent market entrants, the purified soluble fibers, the answer seems to revolve around...

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

By Elizabeth Crawford

Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes...

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

By Elizabeth Crawford

For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage...

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