As Americans continue to stay at home during the coronavirus pandemic, they increasingly are living vicariously through social media influencers, many of whom have yet to raise their advertising rates to reflect their higher engagement – making them a...
The US must strengthen and increase funding for federal nutrition research to accelerate critical discoveries, and most importantly, improve public health, say a group of research, policy, and government experts in a new report.
Sustainably-marketed products across categories are growing market share a whopping seven times faster than their conventional counter-parts and are disproportionally contributing to the overall growth of their CPG categories, according to new research...
The US Food and Drug Administration will not object to the use of certain qualified health claims regarding consuming certain cranberry juice and supplements and a reduced risk of recurrent urinary tract infection (UTI) in healthy women.
Hybrid products combining meat grown from cells in bioreactors with plant-based proteins and fats could drive the first wave of cell-based product launches, predicts the founder of UK-based startup Higher Steaks, which unveiled the ‘world’s first’ cell-based...
Ruckus and Co - a brand of ready-to-drink frozen smoothies for kids developed by the Mondelēz SnackFutures Innovation hub - was set to land in retail freezer sections in early May before the world took a turn, temporarily halting its distribution and...
As with other aspects of American culture, racism has both deep and multiple roots in the food system, which CPG companies must address holistically, ranging from how they source materials and services to their hiring practices, marketing strategies and...
Trader Joe's indefinite commitment to remove "very soon" any store brand labels with "variations" of the name Trader Joe's, which the petition describes as 'harmful stereotypes,' could be too little too late late...
Does an association exist between dietary protein choice (animal or plant-based sources) and long-term overall mortality in the US population? Yes, say researchers who conducted a 16-year observational health study and found that greater intake of plant...
King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping...
As consumers settle into living with the threat of the coronavirus and better understand their grocery needs while staying at home, their priorities inevitably will shift from panic purchasing any and all products to stocking their pantries more selectively...
Ongoing social distancing requirements, the resulting recession and a rediscovery of the joy of cooking and baking will help sustain some, but “certainly not all,” of the surging sales enjoyed by many CPG food and beverage brands since the coronavirus...
The second consumer product featuring Perfect Day’s dairy proteins (produced by microbes) has launched in the US, under the brand name Brave Robot, which is pioneering a new ‘animal free dairy’ category delivering the taste and performance of real dairy,...
The food and beverage industry has been a tale of two cities since the coronavirus pandemic was declared with some companies seeing surging sales reinforced by fresh rounds of high-dollar investments and other businesses grinding to a halt with both revenue...
The United States Trademark Trial and Appeal Board (TTAB) recently issued a precedential decision that would control future rulings on whether a company could register a trademark for a dietary supplement or food containing cannabidiol (CBD).
‘Lab-grown’ seafood is a food marketer’s nightmare. ‘Clean’ seafood carries the tacit implication that the regular stuff is dirty. ‘Cultivated’ seafood – a term that performed well in recent research on meat & poultry – could be confused with farmed...
With 1.6 billion tons of food worth $1.2 trillion lost or wasted every year, the Danish startup Nature Preserve sees massive market potential for its miniaturized food processing plant to convert surplus produce into nutrient-dense powders across the...
After years of debate - and a wave of lawsuits - over what kombucha is and how it is made, trade association Kombucha Brewers International (KBI) has released a code of practice outlining quality standards it claims will help “protect the integrity of...
PespiCo’s ambitious dream of a world “where plastics need no longer become waste,” is one step closer to becoming reality with the creation of the first fully-recyclable PET-free paper bottle made from sustainably sourced pulp.
The uneven impact of the ongoing coronavirus pandemic has underscored systemic inequalities, but it also has created an opportunity “to build back better” the food system, according to a panel of experts gathered on the opening day of the Institute of...
MCTco is competing in the highly-competitive snack bar category, addressing major consumer demands around protein and sugar content as well as emerging ‘beauty-from-within’ and immunity trends with its line of products containing collagen protein and...
While the coronavirus has hit hard the food and beverage industry over the past four months, players across the supply chain have worked closely with federal agencies and the government to improve manufacturing processes and temporarily ease what the...
Brands struggling with plant-based snacks becoming excessively dry, chewy or crumbly over time or beverages designed to mimic dairy falling short of a desired creamy mouthfeel could improve the functional benefits of their products with the addition of...
In the early days of the pandemic when many retailers suspended in-store promotions to focus on stocking shelves, Arizona-based FoodStory Brands turned to online third-party deal vendors to offer digital rebates to consumers who rely on sales to fill...
Plant-based meat sales increased by an average of 23% when sold in the meat department next to animal proteins, according to new research from Kroger and the Plant Based Foods Association (PBFA).
Baze, a personalized nutrition startup which provides customers with tailored supplements based on its at-home blood diagnostic test, has broadened its service to include food and meal recommendations addressing the “root cause” of nutrient deficiencies,...
After KRAVE Jerky inspired entrepreneurs to flood the meat snack segment with innovative and premium products in a bid to replicate its breakout success, the company’s founder and recently renewed owner appears ready to roll-up the most promising new...
Founders who wear multiple hats during the lean early years of a startup may struggle to pass responsibilities to others as their companies grow, but, according to the founder of Sweet Loren’s, to fully maximize companies’ potential entrepreneurs need...
Emerging Minneapolis-based brand Jajja Wellness is exposing consumers to under-the-radar, yet nutritionally-powerful ingredients, from baobab to spirulina, with its expanding line of ready-to-drink tonics available online and in local retailers.
Instead of hitting pause on its R&D work to focus on more basic ‘mission critical’ business functions (e.g. supply chain challenges) during the ongoing pandemic, better-for-you pancake and waffle mix brand Birch Benders has reinvigorated its approach...
With today’s launch of a limited-edition peanut butter and jelly low-fat Greek yogurt, Chobani expands its support for food banks nationwide while simultaneously offering a comforting new flavor that the company president says he hopes will recall ‘happy...
While the ongoing coronavirus pandemic has exposed many vulnerabilities and inequities in the current food system, ranging from supply chain fragility to worker safety, it also is opening minds – and doors – to promising sustainability solutions brought...
The specialty food and beverage market has consistently outpaced the growth rate of conventional grocery for the past decade, says the Specialty Foods Association (SFA), but the COVID-19 pandemic has profoundly altered this growth trend, reports SFA in...
After helping to build a category for biltong – jerky’s less-processed, softer and often healthier cousin – the founders of Kalahari Snacks believe the “next evolution” in the meat snack segment is a trio of crunchy beef crisps that it launched online...
A firm believer that you miss 100% of the shots you don’t take, the founder of Holmes Made Foods not only seized every chance he was offered to build his all-natural applesauce company, but he also unabashedly created his own opportunities through persistence...
To keep consumers who discovered center-of-the-store products during the early pantry-stocking days of the pandemic from reverting to their pre-coronavirus shopping preferences, brands that have not already done so should update formulas and labels quickly...
Hard boiling an egg may seem basic, but according to the American Egg Board it is one of the most frequent questions asked of the checkoff marketing group – revealing a deep need for education and inspiring the commodity board to launch an online egg...
The US Food and Drug Administration (FDA) has announced it is allowing the use of milk protein concentrate (MPC), milk protein isolate (MPI) and whey protein concentrate (WPC) in products labeled "high protein milk."
Meati Foods (formerly Emergy Foods) is gearing up for the direct-to-consumer launch of protein- and fiber-packed fungi-based ‘steaks’ in Q4 after a successful debut in foodservice, carving out new territory in an alternative meat category that remains...
Daring Foods – a startup seeking to punch above its weight in the plant-based chicken category via a lower calorie product with a shorter, cleaner, ingredients list and bold branding – says it’s enjoying an above average sell-through rate in Sprouts,...
A majority (81%) of consumers say transparency is ‘important’ or ‘extremely important’ to them when shopping online and in-store, according to a new report by The Food Marketing Institute (FMI) and Chicago-based Label Insight.
Miyoko's has won round one in its legal fight with the State of California over its use of the term 'butter' on a plant-based product after a court rejected the State's bid to dismiss a lawsuit filed by the brand in February.
After years of steady decline, sales of cereal have rebounded dramatically during the coronavirus pandemic as consumers sheltering in place who once skipped breakfast in the face of long commutes now have time – and no other options – to eat at home.
Beverage companies spent $1.04bn to advertise sugary drinks and energy drinks in 2018 in the US, a 26% increase compared to 2013, according to Sugary Drinks FACTS 2020, a new report from the Rudd Center for Food Policy & Obesity at the University...
Combining pea protein with a proprietary form of chickpea flour could pave the way for a new generation of plant-based meat products with a meatier texture and a cleaner label, claim the makers of Artesa textured pulse protein (TPP).
Even before the coronavirus outbreak hit the US, consumer interest in immunity was on the rise, but data from The Hartman Group revealing a substantial gap between consumers who intentionally use foods and supplements to manage their health and boost...
At a time when many Americans are feeling emotionally, mentally and physically tapped by the ongoing coronavirus pandemic and rising social unrest, Teeccino is launching two new “wellness” lines of its roasted herbal coffee that the founder says will...
US consumers managing food allergies spend more than $19bn annually on specialty food products free of the top nine food allergens, according to results of a two-year consumer study released by FARE (Food Allergy Research & Education), the largest...
The ongoing coronavirus pandemic has reshaped virtually every aspect of American’s lives, including what, when and how we eat, according to research from the flavor, ingredient and color company Flavorchem, which found our emotions are influencing our...
