Labeling, marketing & advertising

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5 strategies to engage with online shoppers

'Winning at shelf' is less important than 'winning at couch'

By Elizabeth Crawford

Once considered a top priority for a food or beverage brand’s success, ‘winning at shelf’ is now only “somewhat important” as the ongoing coronavirus pandemic reshapes how consumers plan and shop for groceries and how manufacturers and retailers engage...

Coca-Cola names new president of Coca-Cola North America

NEWS IN BRIEF

Coca-Cola names new president of Coca-Cola North America

By Mary Ellen Shoup

The Coca-Cola Company has named Alfredo Rivera as president of Coca-Cola North America. Rivera most recently served as president of the beverage giant's Latin America group overseeing business operations across 40 countries.

General Mills finds more families report eating breakfast together

General Mills finds more families report eating breakfast together

By Mary Ellen Shoup

Three quarters of families with school-aged children now report being able to spend more time together eating at the breakfast table, promoting an uptick in cereal consumption, according to a new survey commissioned by General Mills Big G cereals.

Partake Foods builds mass consumer appeal for allergen-friendly cookies

Partake Foods builds mass consumer appeal for allergen-friendly cookies

By Mary Ellen Shoup

Partake Foods, an emerging allergen-friendly cookie brand, has grown its retail presence from 350 stores to over 3,000 in less than one year including recent national distribution in Target and a vision to create a platform brand that spans across multiple...

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