Labeling, marketing & advertising

The team at JUST, Inc, works on cell-cultured meat (Picture: JUST, Inc)

Barb Stuckey: 'When you talk about cells, you leave the realm of deliciousness...”

‘Cultivated’ meat could be the most-consumer-friendly term for cell-cultured meat, suggests Mattson/GFI research

By Elaine Watson

The term ‘clean meat’ is confusing (and carries the tacit implication that regular meat is 'dirty’), while ‘cell-based meat’ – a more neutral term favored by some startups – doesn’t poll well with shoppers. ‘Lab-grown’ is a food marketer’s nightmare....

Good Source Foods hits the market with day-part snacking concept

Good Source Foods hits the market with day-part snacking concept

By Mary Ellen Shoup

Noting the rise in snacking throughout the day and among all generations, better-for-you snack company Good Source Foods believed there ought to be a snack brand with products intentionally developed for specific parts of the day.

Campbell Soup appoints new CFO

NEWS IN BRIEF

Former Chobani exec takes over as Campbell Soup CFO

By Mary Ellen Shoup

Campbell Soup Company has appointed Mick Beekhuizen as its new chief financial officer and senior vice president leading the company's finance division, including tax, treasury, audit, investor relations, external development, corporate financial...

LaCroix: 'The plaintiff’s sheer guess as to whether the ingredients at issue are natural cannot form the basis of an unbounded fishing expedition'

LaCroix: Natural flavors lawsuit is a ‘classic fishing expedition’

By Elaine Watson

The legal dispute over the ‘natural’ credentials of LaCroix sparkling beverages is heating up with brand owner National Beverage Corp urging a court in Illinois to enter a protective order shielding it from discovery that it claims would compel it to...

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