Labeling, marketing & advertising

Wild Friends Foods and Cusa Tea secure investments from S CAP

Wild Friends Foods and Cusa Tea secure investments from S CAP

By Mary Ellen Shoup

Nut butter brand Wild Friends Foods and organic instant tea company Cusa Tea have both received undisclosed cash injections from New York-based investor S CAP, which the brands will put towards accelerating distribution and product development.

Farmhouse Culture rebrands to reach younger consumers, highlight organic

Farmhouse Culture rebrands to reach younger consumers, highlight organic

By Elizabeth Crawford

To attract a broader base of younger consumers and “get credit” for only using organic ingredients, the fermented food and beverage manufacturer Farmhouse Culture has overhauled its branding with brightly-colored, playful packaging and a prominent new...

Weller closes $3m funding round pushing CBD into the mainstream

Weller closes $3m funding round pushing CBD into the mainstream

By Mary Ellen Shoup

CBD snack and beverage brand Weller has raised $3m in a funding round led by venture capital firm Brand Foundry Partners, which the company will put towards scaling up production and increasing marketing efforts to meet high consumer demand.

FMI: US grocery shoppers frequent more stores per month

FMI: US grocery shoppers frequent more stores per month

By Mary Ellen Shoup

Consumers visit at least four different retail banners to grocery shop in a typical month, an increase from last year, according to the Food Marketing Institute's US Grocery Shopper Trends report.

Corbion readies for boost in organic food ingredients production

Corbion readies for boost in organic food ingredients production

By Mary Ellen Shoup

Corbion has received organic certification for its Nebraska-based production facility, where the company manufacturers vinegar- and lactic acid-based ingredients, meeting the rising demand for organic ingredients in the food industry.

Packaged Facts: How the affluent consumer shops

Packaged Facts: How the affluent consumer shops

By Mary Ellen Shoup

Besides spending more money at the grocery store, affluent shoppers show noticeable differences in their food choices compared to those with tighter budgets, according to a recent Packaged Facts report.

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