Labeling, marketing & advertising

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GUEST ARTICLE: FDA poised to spoil a food fight, naturally

By Gregory D Cote, partner, McCarter & English

World-renowned chef Thomas Keller once said, ‘Food should be fun.’ But to those who make the products we eat and drink, there is nothing fun about food and beverage labeling litigation.

Ancient grains such khorasan wheat could serve as an alternative to those with general wheat sensitivities, Kamut International-funded study claims. ©GettyImages/stevanovicigor

All wheat is not created equal: A case for ancient khorasan wheat

By Mary Ellen Shoup

Can we as a society eat our way to health by consuming fewer high-yield, mass-produced foods such as modern wheat? That’s the position taken by Bob Quinn, Ph.D., an organic farmer and founder of Kamut International – a producer of the ancient grain, khorasan...

Consumers are more wary of their seafood purchases than when shopping for other animal proteins like beef or chicken, according to Fishpeople CEO Ken Plasse. ©GettyImages/robynmac

Fishpeople CEO: ‘Seafood is stuck in the '20s’

By Mary Ellen Shoup

Consumers aren’t shopping for seafood the same way they shop for other fresh category products, and it shows, with overall seafood sales remaining sluggish mainly due to unique barriers that don’t exist in other fresh food areas.

The proposed rule does not mention foods produced via techniques such as gene editing. Picture: istockphoto, vchal

USDA proposed rule on GMO labeling raises more questions than answers

By Elaine Watson

The U.S. Department of Agriculture (USDA) has published a long-awaited proposed rule to establish GMO labeling standards (the National Bioengineered Food Disclosure Standard), but still leaves most of the key questions – including how to interpret its...

CEO Dr Uma Valeti (center) and CSO Nicholas Genovese (right) test Memphis Meats' latest innovations

'We can produce up to 10,000 cows’ worth of meat with a single biopsy'

Memphis Meats: ‘What’s common in Silicon Valley is that you move fast and break things, but that's an awful way to approach making food’

By Elaine Watson

Excitement is building as cultured meat approaches commercialization, but “science does not occur in a cultural vacuum” and bringing consumers and regulators with you on the journey is more important than being first to market, says clean meat start-up...

Essentia CMO: ‘Quite frankly, this brand is on fire’

Essentia CMO: ‘Quite frankly, this brand is on fire’

By Elaine Watson

Essentia positions itself as a “supercharged ionized alkaline water that’s better at rehydrating,” but its recent meteoric growth 20 years after launch (sales surged 84% to $136m in measured channels in the year to March 25, 2018*) reflects a shift in...

FDA commissioner weighs into plant-based ‘milk’ debate

PBFA: Changing course now could put the FDA in a legal bind

FDA commissioner weighs into plant-based ‘milk’ debate

By Elaine Watson

FDA commissioner Dr Scott Gottlieb says the agency is “actively” exploring whether consumers are being misled by the use of terms such as ‘milk’ or ‘yogurt’ to describe plant based products, but says the FDA's radio silence on this issue in recent...

Above all else, food and beverage products 'should taste good', says Mintel director of innovation & insights, Lynn Dornblaser. ©GettyImages/SvetaZi

Food in the 21st Century: Where we’re headed, according to Mintel

By Mary Ellen Shoup

Keeping track of emerging food trends can be daunting, especially in an immediate, digital-centric environment, but there are a few constant principles to lean on in the increasingly cluttered, fragmented food and beverage market, according to Lynn Dornblaser,...

Ready to pig out (minus the bacon)? Outstanding Foods gears up for launch

'We started by looking at where we could really own a category'

Ready to pig out (minus the bacon)? Outstanding Foods gears up for launch

By Elaine Watson

Vegan jerky is picking up steam, but hasn’t set the world on fire, yet. And while bacon-flavored potato and corn chips are a staple in the salty snacks aisle, they don’t pretend to replicate the taste and texture of a strip of bacon. But what if you could...

Datassential: Plant-based only works if its crave-worthy

What plant-based foods are trending in foodservice?

Datassential: Plant-based only works if its crave-worthy

By Elaine Watson

Plant-based is a hot trend in food marketing right now, but how is it playing out in foodservice, which ingredients are trending on menus, and what marketing resonates the best with diners?

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