Labeling, marketing & advertising

Four ‘must-haves’ for a successful online grocery experience

Four ‘must-haves’ for a successful online grocery experience

By Elizabeth Crawford

Consumers are embracing online grocery shopping nearly twice as fast as predicted just a year ago, but there are still significant barriers that retailers must address to maximize their reach across channels, according to new Nielsen data.

5 strategies that set ‘genius’ digital marketers apart from the pack

5 strategies that set ‘genius’ digital marketers apart from the pack

By Elizabeth Crawford

Inspiring consumers through beautiful Pinterest posts, delicious recipes, heart-warming blog posts and viral videos can help build brand awareness, but the most effective digital marketers also make each experience easily shoppable, according to new research...

New 'high pressure certified' seal to hit stores in the next 90 days

New 'high pressure certified' seal to hit stores in the next 90 days

By Elaine Watson

Does the world need another packaging seal? Real estate on most food labels is limited, acknowledge the backers of the new ‘High Pressure Certified’ seal, but an independently-verified logo will help ensure the integrity of high pressure processing (HPP)...

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