Labeling, marketing & advertising

Consumer understanding in clean label trend varies by generation

Consumer interpretation of clean label trend varies by generation

By Elizabeth Crawford

As the concept of clean label continues to evolve and transition from an industry term to one consumers understand and seek, companies should take a more sophisticated approach to the trend by accounting for how different generations prioritize and interpret...

Soup-To-Nuts Podcast Countering the impact of climate change on coffee

Soup-To-Nuts Podcast: Countering the impact of climate change on coffee

By Elizabeth Crawford

Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning ritual, and everything that goes into making it possible, face significant threats...

Daiya Foods: Dairy Pride Act is a solution looking for a problem

Daiya Foods VP: The Dairy Pride Act is a solution looking for a problem

By Elaine Watson

The Dairy Pride Act, which seeks to crack down on the use of dairy-derived labels for plant-based products on the grounds shoppers are being misled, is a “solution looking for a problem,” claims the marketing boss of one of the leading players in the...

© iStock Choreograph

Have thousands of facility registrations lapsed?

By Hank Schultz

A quirk of the latest go round in the FDA facility registration process means thousands of foreign firms could find their registrations have lapsed, a leading consultant tells NutraIngredients-USA.

Still image from this year's Super Bowl spot by Avocados From Mexico. © Avocados From Mexcio

How to ‘win’ with Super Bowl ads in a bristling political climate

By Adi Menayang

An astronomical amount of money pours out of food and beverage companies into Super Bowl spots each year. This year, from coin toss till the end of play, there are nine food and beverage companies (excluding the foodservice sector advertisers KFC and...

Four tools to fight food borne illness & boost food safety efforts

Four tools to help fight food borne illness & boost food safety efforts

By Elizabeth Crawford

Declaring that public health professionals are “losing the battle” against food borne illness, a former president of the International Association of Food Protection suggests food safety specialists over-rely on training, inspecting and testing and instead...

Soup-To-Nuts podcast: How doing good can also be good for business

Soup-to-Nuts Podcast

Soup-To-Nuts podcast: How doing good can also be good for business

By Elizabeth Crawford

In today’s highly competitive landscape, many food and beverage manufacturers try to set their brands apart by tapping into consumers’ desire for products that not only are better for them but also better for the planet or for society. 

Source: iStock

USDA pilot to allow Americans to buy groceries online with food stamps

By Elizabeth Crawford

The US Department of Agriculture’s recent selection of a diverse group of national and independent retailers to sell online groceries to Americans using food stamps not only potentially expands the retailers’ consumer base, but it could be a “lifeline”...

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