Labeling, marketing & advertising

'Prebiotic' nature of IMOs depends on how they're made, experts say

'Prebiotic' nature of IMOs depends on how they're made, experts say

By Hank Schultz

Are all dietary fibers created equal?  As needle moves away from naturally occurring insoluble fibers in the cellulose realm such as wheat bran toward more the more recent market entrants, the purified soluble fibers, the answer seems to revolve around...

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

By Elizabeth Crawford

Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes...

Eight food industry players have already signed up to the project. © iStock

Just how nutritious are sustainable proteins?

By Niamh Michail

The need for sustainable proteins is on the rise, but are they as healthy and nutritious as their mainstream equivalents? A public-private partnership (PPP) coordinated by Wageningen University aims to determine just that, and is on the lookout for more...

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

By Elizabeth Crawford

For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage...

Peggy Sutton: 'Sprouting is a time honored tradition, but the movement is now really taking off in mainstream grocery...'

'It still feels like we’re just at the tip of the iceberg...'

What's the size of the sprouted food prize?

By Elaine Watson

To Your Health Sprouted Flour Co – the Alabama-based supplier of the organic sprouted grains in Kashi’s cereals – has expanded its facility for the third time to meet surging demand, says founder Peggy Sutton, who is predicting revenues of $6m in 2016,...

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

By Elizabeth Crawford

With a collective spending power of $1.5 trillion, the Hispanic and Latino population in the US is a highly coveted group of shoppers who represent a significant growth opportunity for food and beverage brands that earn their trust and loyalty.

Soup-To-Nuts Podcast The rise and evolution of meat snacks in America

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: The rise and evolution of meat snacks in America

By Elizabeth Crawford

In the past few years, Americans’ growing demand for protein and desire for on-the-go food opened the door for meat jerky to re-position itself as a healthy, convenient snack, which eventually lead to a full-blown love affair with all types of meat snacks...

PepsiCo Naked Juice lawsuit 2016

PepsiCo: ‘There is nothing misleading about Naked Juice’

By Rachel Arthur

A lawsuit alleges that PepsiCo “misleadingly markets Naked Juice as predominantly containing high-value ingredients such as acai berry and kale, when the predominant ingredient is usually cheap, nutrient-poor apple juice.” But PepsiCo says the lawsuit...

Source: The PUR Co.

5 strategies that fueled PUR’s more than 5,000% growth in five years

By Elizabeth Crawford

In a world where most business growth comes from the tech, oil, gas and software industries, gum and mint maker The PÜR Company was “sweetly surprised” recently to secure a spot in PROFIT 500’s top 10 list of fastest growing Canadian companies and the...

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