Labeling, marketing & advertising

Is ‘raw’ still a hot trend in food marketing?

Sprouted watermelon seeds fuel a novel range of protein bars from Go Raw

Is ‘raw’ still a hot trend in food marketing?

By Elaine Watson

Is ‘raw’ still a hot trend in food marketing, or is the lack of clarity over what it means diluting its value? A pioneer in the raw foods movement, Go Raw founder Rob Freeland says he is less hung up on semantics these days, and more concerned about making...

Source: Crush Cubes

Crush Cubes offer fresh flavors & convenience in frozen aisle

By Elizabeth Crawford

Fresh ingredients may be the must-have foods of the moment, but they also often require time-consuming prep and can lead to food waste when they come in amounts far exceeding those called for in recipes.Thirty-year food industry veteran Jon Startz has...

Source: iStock

Nestle’s nutrition profiling system helps target reformulations

By Elizabeth Crawford

Carefully balancing consumers’ age-specific nutritional needs with how and when they eat different foods helped Nestle successfully reduce sodium, sugar and fat significantly in some of its most frequently consumed foods without sacrificing taste. 

The tigernut... the superfood hiding its light under a bushel? Picture: Organic Gemini

Move over chia, tiger nuts are the next superfood, says Organic Gemini

By Elaine Watson

If you’ve tried horchata in the US, it’s most likely inspired by Mexican recipes, which typically use rice milk as a base, coupled with cinnamon, vanilla, and sugar – and sometimes some almond or dairy milk. Tasty? Yes. Nutritional dynamite? Not really. 

Source: Wegmans

Fresh prepared food elevates groceries, drives foot-traffic

By Elizabeth Crawford

Fast-growing and increasingly sophisticated fresh prepared food services at supermarkets are a double-edged sword for consumer packaged goods with one side defending against competition from restaurants and the other cutting into center-store sales by...

Source: Hain Celestial

Hain Celestial outlines strategy to almost double in size

By Elizabeth Crawford

Hain Celestial hopes to stay “one step ahead” of the conventional CPG manufacturers now flocking to the increasingly popular natural and organic space, which the New York-based firm has dominated for years, by better customizing marketing, pricing and...

Source: iStock

Crowdfunding platform & incubator team to give startups early leg-up

By Elizabeth Crawford

An unconventional partnership between the crowdfunding website Barnraiser and KRAVE Jerky founder Jon Sebastiani’s new incubator and venture fund Sonoma Brands will create a new paradigm for fundraising and marketing that promises earlier, more sustained...

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