Labeling, marketing & advertising

Source: Go Gourmet

Food for kids!

Go Gourmet helps pouches grow-up from baby food to snacks for school-children

By Elizabeth Crawford

Go Gourmet wants to “up the ante” in the applesauce and fruit cup aisle with its “superfood snack” Slammers – premium fruit and veggie purees for school-aged children in pouches that pose a triple threat with taste, nutrition and personality, says CEO...

Label Insight: SmartLabel is not just about QR codes…

Label Insight: SmartLabel is not just about QR codes…

By Elaine Watson

While the media coverage of the new SmartLabel initiative has focused on shoppers’ enthusiasm (or lack, thereof) for scanning QR codes as they shop, or whether it’s just an elaborate ruse by ‘big food’ to avoid mandatory on-pack GMO labeling, the real...

Failure rate for new products is 80% - so what are the most common pitfalls?

dispatches from fie 2015

The 4 biggest mistakes in healthy marketing

By Annie Harrison-Dunn

The Healthy Marketing Team tells us what NOT to do when marketing a healthy food product, based on work by their colleagues at New Nutrition Business.   

Alyson Eberle:

'It’s not the first or the second purchase order that really counts, it’s the third'

Pure Spoon CEO: HPP is going to turn the baby food category on its head

By Elaine Watson

It won't happen overnight, but the future of babyfood is in the chiller, predicts one Texas-based entrepreneur pioneering the application of high pressure processing (HPP) in a category she claims is ripe for disruption.

The term 'healthy' landed KIND in hot water with the FDA and prompted a flurry of class action lawsuits

KIND petitions FDA to update ‘outdated’ food labeling rules

By Elaine Watson

KIND has filed a citizen petition with the FDA to update 'outdated' regulations governing the use of the term healthy on food labels and address the disconnect between what Americans are encouraged to eat in the Dietary Guidelines and the criteria...

’Chups wants take on Heinz by elevating ketchup beyond tomato

Union Kitchen: Inside a food and beverage incubator

’Chups wants to take on Heinz by elevating ketchup beyond tomato

By Elizabeth Crawford

Heinz Tomato Ketchup has been an iconic staple in American diners and homes for more than 130 years, but Washington, DC-area startup ’Chups believes the condiment is long overdue for an update and that it is just the company to do it. 

Picture: Qualisoy

Do we need new labeling conventions around fully hydrogenated oils?

By Elaine Watson

Fully hydrogenated oils (FHOs) do not create harmful trans-fats, and could replace partially hydrogenated oils (PHOs) in many applications. However, manufacturers are reluctant to use them because the word ‘hydrogenated’ has become “demonized”, argues...

FDA seeks comments on use of the term ‘natural’ on food labels

What is 'natural'? FDA finally weighs into the debate

FDA seeks comments on use of the term ‘natural’ on food labels

By Elaine Watson

Having studiously avoided this food labeling minefield for years, the Food and Drug Administration (FDA) has surprised many in the trade by seeking comments on the definition of a word that has launched a thousand class action lawsuits (well almost):...

Is nitrite free processed meat possible for the mass market?

Is nitrite free processed meat possible for the mass market?

By Nathan Gray

While no single substitute for nitrite can replace all of its functions, a combination of emerging technologies and plant-based ingredients could be used to reduce or completely replace nitrite in processed meats, say researchers.

Tom Burkemper, senior director of merchandising at 7-Eleven, speaking at Food Vision USA

Food Vision USA 2015: the highlights...

Collaborative innovation can cut costs and jumpstart launches, 7-Eleven exec says

By Elizabeth Crawford

Collaborative innovation between retailers and manufacturers can jumpstart product development, generate substantial cost-savings and improve the success of a launch more effectively than either partner likely could achieve on its own, a senior director...

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