Trendspotter

What’s next for brand Coke? Coffee, energy and beyond

What’s next for brand Coke?

By Rachel Arthur

Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.

Picture: Gettyimages/adrian825

'The number one consumer driver is natural or clean label, followed by glycemic index and keto friendly...'

Sweeteners in focus: Where next for allulose, stevia, isomaltulose?

By Elaine Watson

Are sugar alcohols losing their luster, will allulose take off, and is stevia still hot? FoodNavigator-USA caught up with Icon Foods, Cargill and Beneo to explore formulation trends as brands come under increasing pressure to reduce sugar and keep labels...

WATCH: 'We've developed a completely new food concept...' The Worthy Company

WATCH: 'We've developed a completely new food concept...'

By Elaine Watson

The Worthy Company - one of 15 food & ag startups pitching at Rabobank's FoodBytes! event in San Francisco last week -​​ has developed a novel food concept (the 'blendie bowl') combining fruits, veggies, legumes and chia. But where...

FDA to add cross-linked phosphorylated RS4 to dietary fiber definition

NEWS IN BRIEF

FDA to add cross-linked phosphorylated RS4 to dietary fiber definition

By Mary Ellen Shoup

The FDA has ruled in favor of a citizen petition requesting dietary fiber status for MGP Ingredients' Fibersym RW and FiberRiteRW -- both resistant starches 4 (RS4) -- with the agency stating that it will propose that cross-linked phosphorylated...

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