PLANT-BASED MEAT AND DAIRY ALTERNATIVES: A mixed bag
Oat milk continued to drive growth in the plant-based milk category in 2022 (although Oatly’s P&L is raising some eyebrows) and plant-based eggs are growing albeit off a small base. However, the honeymoon period appears to be over for plant-based meat alternatives, with slowing sales prompting some serious soul searching in the category, although it’s way too early to write this segment off.
Image: Beyond Meat CEO Ethan Brown (credit: Beyond Meat)
