SUSTAINABILITY: Is there such a thing as carbon neutral food?
Manufacturers and retailers are under intense pressure to reduce their environmental impact, with a growing number of firms also seeking to reference their work on sustainability in their marketing, which has landed some brands in hot water. One case worth watching is against Danone, which has been sued over ‘carbon neutral’ claims on Evian bottled water. The FTC, meanwhile, has announced plans to revise its Green Guides.
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