Tate & Lyle launches low-sugar sweetener
UK-headquartered global ingredients company Tate & Lyle has announced the release of its new low-calorie Sucralose Sweetener, which will replace its existing food service sweetener, Zucro, currently available in outlets such as Costa Coffee and Greggs.
The sweetener dissolves in hot drinks, avoids frothing, is able to be sprinkled over food, and has a similar texture to real sugar.
The sweetener is available in both resealable pouch and tablet form. The resealable pouch is, according to Tate & Lyle, more cost-effective, as well as being recyclable, using less packaging than a bag or box, and taking up less space on the retailers’ shelf.
“As sugar innovators since 1878, we understand everything there is to know about creating the perfect sweetness for your coffee, or sprinkling on your cereal and desserts,” said Sandra Gonilho, Marketing Manager for Tate & Lyle Sugars.
“With our British heritage and knowledge, we hope consumers can feel confident about making balanced choices and enjoy the control using sweetener offers, at home, on the go and when making a food service purchase.
“We’ve seen a growing trend towards consumers regularly opting for sweetener; the market is now worth over £55mn per year and accounts for almost a fifth of the total sugar market value.
“This share is growing year on year, for example. sales of our existing food service-led sweetener brand have grown by 300% in volume compared to pre-Covid-19 levels, with this sales trend expected to continue as consumers remain focused on exercising greater control of their diets.”
The 75g pouch is now available from Asda and Sainsbury’s with an RSP of £1.80, and a 300 count tablet dispenser with an RSP of £2.00 from the same. Both will be rolled out in Co-Op from January 2024.
Image Source: Tate & Lyle
