Brands & manufacturers

The most important thing for Twinkies is to get back on the shelf before innovation and line extensions, says marketing expert

Twinkies must innovate slowly, warns marketing expert

By Kacey Culliney

The Twinkies return has been terrific but the owners need to take things slowly and ensure a solid comeback before launching any line extensions like gluten-free variants, a marketing expert warns.

The BCTGM wants its workers to be employed by the new Hostess Brands owners

Baker’s union wants involvement in Hostess re-launch

By Kacey Culliney

The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM) says its members should be a part of the newly launched Hostess Brands business given their expertise.

A gluten-free Twinkie variant or bite sized options would be a clever move, says analyst

Gluten-free Twinkies: A money-making move?

By Kacey Culliney

A gluten-free Twinkie would plug a market gap and hold huge appeal among US gluten-free consumers looking for indulgence and taste, says an analyst.

Return of the Twinkie: Naughty but nice?

Return of the Twinkie: Naughty but nice?

By Elaine WATSON

Consumers, the marketers tell us, want healthier, more wholesome snacks with clean-labels and all-natural ingredients. So on paper, at least, the long-term prospects for Twinkies - returning to a store near you in a matter of days - might seem bleak.

Talking Rain : We can turn Sparkling ICE into a $1bn brand

Big interview: Kevin Klock, CEO Talking Rain (Sparkling ICE)

Talking Rain CEO: We can turn Sparkling ICE into a $1bn brand by 2018

By Elaine WATSON

Want to know what success looks like? Check out Sparkling ICE. In early 2010 it was generating $10m a year. This year, it’s on course to generate $350-400m and CEO Kevin Klock tells FoodNavigator-USA it could be a $1bn brand by 2018.

Danone launches new US bottle design for Evian

Danone launches new US bottle design for Evian

By Ben BOUCKLEY

Danone Waters North America has redesigned its Evian Natural Spring Water bottle for the first time in 14 years, as it attempts to create a ‘new connection’ with US consumers within premium water.

Molson Coors draws first blood in Canada court spat with SAB Miller

COULD FIGHT POSE FUTURE PROBLEMS FOR $7.76BN US JV MILLER COORS?

Molson Coors draws first blood in Canada court spat with SAB Miller

By Ben BOUCKLEY

SAB Miller is disappointed by yesterday’s interim court injunction that stops it terminating its Canadian License Agreement with Molson Coors, and one City analyst warns that the spat could be a symptom of broader tensions between the two brewing giants,...

Tennessee’s first legal moonshine brand claims ‘explosive’ US growth

Business has a 'huge runway' ahead of it: CEO John Cochran

Tennessee’s first legal moonshine brand claims 'explosive’ US growth

By Ben BOUCKLEY

The new CEO of Tennessee’s first legal ‘moonshine’ brand Ole Smoky says the category is riding high on brown spirits growth and the millennial desire to try new things that are a ‘bit naughty’.

Twinings tea ‘antioxidant’ court row brews on in USA

Twinings tea ‘antioxidant’ court row brews on in USA

By Ben BOUCKLEY

A US court says a class action alleging that Associated British Foods (ABF) brand Twinings broke the law by labeling green, black and white teas as a ‘natural source of antioxidants’ may proceed.

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