Sweeteners (intense, bulk, polyols)

Kent: Targeting a billion new middle class consumers

Coca-Cola: Middle classes ‘somewhat confused and fragile’

By Elaine Watson

While the middle classes in developed markets had emerged from the economic downturn “feeling somewhat confused and fragile”, Coca-Cola still generated robust volume growth in North America as well as faster-growing emerging markets in the second quarter,...

Stevia: Moving beyond the ‘holy grail’ hype

Stevia: Moving beyond the ‘holy grail’ hype

By Caroline Scott-Thomas

Hype about the promise of stevia created inflated expectations – but the market has evolved in response, according to stevia supplier PureCircle’s vice president of global marketing Jason Hecker.

‘No artificial’ claims are undermining confidence: ISA chair

Dispatches from the ISA conference

‘No artificial’ claims are undermining confidence: ISA chair

By Nathan Gray

Food and drink manufacturers are ‘shooting themselves in the foot’ by continually advertising products with ‘no artificial’ labels, says Hans Heezen, chairman of the International Sweetener Association.

Contrary to popular belief, HFCS is not in fact high in fructose, says the CRA

One in 50 new products in US now features ‘No HFCS’ claim

By Elaine Watson

One in 50 new products launched in the US in 2010 featured the claim ‘no high fructose corn syrup’ (HFCS) compared with just 0.2% in 2006, as manufacturers sought to make marketing capital from avoiding the much-maligned sweetener.

Usurped?

Cheaper steviol glycosides by fermentation on the horizon

By Jess Halliday

Steviol glycosides produced by fermentation could be on the market in the coming years due to advances made by Swiss company Evolva and Californian R&D partner Abunda Nutrition, which it plans to acquire.

Asia and US lead stevia prospects, high hopes for Europe

Asia and US lead stevia prospects, high hopes for Europe

By Emma Edwards

Rising health concerns, all-natural credentials and growing regulatory approval are all driving stevia’s rapid market growth, finds a new report from Zenith International, which forecasts worldwide sales will more than triple in volume by 2014.

Opening up the applications for stevia sweeteners

Dispatches from HiE

Opening up the applications for stevia sweeteners

By Jess Halliday in Madrid

It started with beverages, but with intense work being carried out by the food industry on other applications for stevia sweeteners novel products are coming to market in the US, and in other global markets with regulatory approval - from yoghurts, to...

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