Labeling, marketing & advertising

Whole Earth Brands acquires Wholesome Sweeteners in $180m deal

Whole Earth Brands acquires Wholesome Sweeteners in $180m deal

By Mary Ellen Shoup

Whole Earth Brands (parent company to Equal and Pure Via sweetener brands) has entered a definitive agreement to acquire Wholesome Sweeteners, the No. 1 organic sweetener brand by share in the organic and natural channel.

Pic:getty/azatvaleev

Could warning labels on soda reduce consumption?

By Rachel Arthur

Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....

Study: Consumers see craft chocolate as ‘novel and exciting’

Study: Consumers see craft chocolate as ‘novel and exciting’

By Mary Ellen Shoup

Premium packaging and label design, unique brand backstories, and products that evoke novelty and excitement are highly-sought-after product attributes for craft chocolate consumers, according to research conducted by food scientists in Penn State’s College...

Mother Raw raises $6.1m to accelerate plant-based mission

Mother Raw raises $6.1m to accelerate plant-based mission

By Mary Ellen Shoup

Toronto-based Mother Raw, a fast-growing brand of fresh, plant-based dressings, condiments, and quesos, has closed a US$6.1m Series A financing round to accelerate distribution across the US while expanding marketing and innovation initiatives, said CEO...

TRUFF enters premium pasta sauce category

TRUFF enters premium pasta sauce category

By Mary Ellen Shoup

TRUFF – best known for its luxury truffle-infused hot sauce – has expanded into the premium pasta sauce category, an area of the store co-founder Nick Ajluni feels is a natural evolution for the fast-growing brand, which has registered triple-digit sales...

NERD rebrands and expands as nootropics beverage trend gains steam

NERD rebrands and expands as nootropics beverage trend gains steam

By Mary Ellen Shoup

Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...

Study: Do consumers see ‘pretty’ food as healthier?

Study: Do consumers see ‘pretty’ food as healthier?

By Mary Ellen Shoup

Food styling is a key marketing tool to make products, dishes, and meals look more appealing and appetizing, but does “pretty” food also impact its perceived healthiness? Preliminary research suggests there may be a link.

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