Labeling, marketing & advertising

ReGrained proves mainstream market appeal for upcycled foods

ReGrained proves mainstream market appeal for upcycled foods

By Mary Ellen Shoup

With a new puffs line in several points of distribution, a line of baking mixes in the works, and plans to convert oat milk byproduct into finished product applications later this year, ReGrained is building a case for the mainstream viability for upcycled...

Grummies democratizes superfoods with a gummy format

Grummies democratizes superfoods with a gummy format

By Mary Ellen Shoup

Many consumers are aware of the nutritional value so-called superfoods have, but few can commit to a daily diet packed with turmeric, ashwagandha, and elderberry (and even fewer enjoy the taste). This hangup was the impetus for Grummies, a brand of gummies...

Picture: GettyImages-adrian825

Post Foods agrees to settle sugary cereal class action with $15m fund

By Elaine Watson

A judge has given a tentative green light to a $15m settlement between Post Foods and consumers who accused the CPG giant of misleading shoppers by falsely advertising sugary cereals as healthy. The news follows another high-profile settlement reached...

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