Labeling, marketing & advertising

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'The number one consumer driver is natural or clean label, followed by glycemic index and keto friendly...'

Sweeteners in focus: Where next for allulose, stevia, isomaltulose?

By Elaine Watson

Are sugar alcohols losing their luster, will allulose take off, and is stevia still hot? FoodNavigator-USA caught up with Icon Foods, Cargill and Beneo to explore formulation trends as brands come under increasing pressure to reduce sugar and keep labels...

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'We're not trying to keep anyone out of the market'

What is an ‘authentic’ kombucha? KBI gears up to publish definition

By Elaine Watson

As a wave of lawsuits has brought the debate over what kombucha is and how it is made into sharper focus, trade association Kombucha Brewers International (KBI) is putting the finishing touches on a standard it claims will help preserve the integrity...

GUEST ARTICLE: Is 'vegan' a four-letter word on product packaging?

GUEST ARTICLE: Is 'vegan' a four-letter word on product packaging?

By Paul Shapiro

Vegan. Vegetarian. Plant-based. Plant-strong. Plant protein... All of these terms are used in some variety on the ever-blossoming category of animal-free foods intending to compete against the conventional meat, egg, and dairy industries.

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