Already the top-selling organic nut butter brand, according to SPINS, Once Again Nut Butter is dramatically overhauling its branding to improve the products' “shopability,” and make it easier for time-pressed shoppers to quickly find the attributes...
Fresh Bellies entered the competitive HPP baby food market in 2015 with its line of savory refrigerated vegetable purees and has expanded its line to crunchy toddler snacks in order to 'age with' its consumer.
Dairy giants Chobani and Danone North America both have a presence in the burgeoning plant-based dairy category, but have different ideas over how such products should be labeled.
When seeking investor support or trying to woo customers, companies not only need to describe their product, but they also need to explain the problem that the product or brand solves, according to the CEO of SmartCatch.
Producing high quality cheese sustainably and at an affordable price is the central mission of industry newcomer Craigs Creamery, which is currently rolling out in stores in the Northeast and Mid-Atlantic regions.
When thinking of gut healthy foods, chocolate may not come to mind right away. However, Australian brand Gutsii is forging a spot within the functional foods market with its prebiotic chocolate line.
Accelerators may disproportionately target startups, but well-established companies and heritage brands can also benefit from the jumpstart they offer as illustrated by Merisant’s rapid development and launch of its latest brand Sugarly Sweet and a new...
Shoppers increasingly are making purchasing decisions based on how sustainable they perceive a product, brand or manufacturer to be, but as recently published research from Nielsen notes the consumers’ definition of sustainability is amorphous – making...
Beginning this spring, the FDA will begin routine inspections of large domestic and international farms (excluding sprouts operations) as part of the Produce Safety Rule established under FSMA to better address food borne illnesses linked to fresh produce....
Allergy-friendly snack company Enjoy Life Foods didn't aim for perfection when launching its Protein Bites. In fact, it endured some lackluster consumer reviews and underwhelming sales before figuring out how to position the snack that's now...
As consumers increasingly consider the environmental impact of the products they purchase, manufacturers are turning up the heat on suppliers to lower their emissions, manage water security risks and reduce deforestation, among other sustainability targets...
For decades, Oreo has encouraged consumers to play with their food by twisting, licking and dunking its iconic cookies, but the brand takes the idea to the next level in its new “Stay Playful” campaigning featuring musician Wiz Khalifa and his son Sebastian....
Fundraising is different for every company, every time they do it, but according to Luke Saunders, the CEO and founder of Farmer’s Fridge, which recently closed a series C round, there are two common denominators that entrepreneurs must understand in...
A regulatory requirement that organic farmers must rotate their crops can be a significant financial hurdle for some producers, but it also is becoming an opportunity for economic development as some farmers team with innovative manufacturers to create...
Barlean’s is the latest brand to be hit with a lawsuit challenging the notion that coconut oil is a healthy choice, with plaintiffs alleging that the high-saturated fat oil is one of the least healthy options for consumers shopping the edible oils aisle.
Studies show the bio-availability of some nutrients is higher in sprouted grains. However, effects vary widely according to the grain, temperature, and sprouting period, while a lack of human clinical data makes it hard to make generic claims about whether...
With a new multimillion dollar advertising campaign that includes conventional and new marketing strategies, the iconic frozen pierogi brand Mrs. T’s hopes to attract new consumers and woo back lapsed shoppers by invoking the emotional connection that...
Once niche, conscious consumerism is emerging as a mainstream trend in 2019 that is influencing more companies to offer products that are not just environmentally-friendly but also animal-friendly, according to Euromonitor International.
Complaints lodged by 'professional liars' on a mission to 'falsely attack our brand integrity,' alleges LaCroix
LaCroix maker National Beverage Corp says third-party tests prove unequivocally that its sparkling waters contain “no trace of artificial or synthetic additives” after being hit with a second lawsuit alleging it falsely markets its wares as ‘100% natural.’...
After years of trading quality for easy year-round access to all types of food no matter the season or the region where they originated, consumers are starting to push back and instead seek more premium, authentic products, even if they are more expensive,...
Iconic plant-based brand Yves Veggie Cuisine’s new packaging featuring “mouthwatering” photos of its veggie-forward products aims to show consumers that “cheating on meat” doesn’t have to be a sacrifice.
'Value for money spent' remains an important consideration for US consumers when choosing where to do their grocery shopping as 73% of shoppers refer to one or more advertising/sales vehicles – traditional, social, mobile and digital – before...
In the last month, the food and beverage industry rallied around the hundreds of thousands of people whose paychecks were unexpectedly stopped during the partial government shutdown, but even though government is back up and running, for now, more than...
Nearly half (46%)of Canadians believe that snacking on healthy items throughout the day is better for you than eating three large meals and are increasingly on the lookout for more on-the-go healthy snacking options, according to new research from Mintel.
Oregon-based Socati has raised $33m in a funding round (following $9m in seed funding) to scale its proprietary separation and extraction technology that ensures a 0.0% level of THC in its full (also referred to as 'broad') spectrum hemp extract.
An injection of $5 million in Series A funds will help the fast-growing, ecommerce-based startup Your Super introduce the power of superfoods to more Americans who want to eat healthy but either don’t know how or don’t have access through traditional...
Conventional investors focused on the bottom-line or high returns may not be a good fit for small companies that are unwilling to compromise their values to increase their margins – but that doesn’t mean mission-based businesses are limited to bootstrapping,...
Curation Foods (formerly Apio) is targeting the growing plant-forward consumer base with a portfolio of five branded product lines with core ingredients being fruits and vegetables, which CEO and president of parent company Landec, Molly Hemmeter, believes...
'People will start to see plants as filling and delicious, providing protein and satiety...'
High-profile launches notwithstanding (the Impossible Slider is now at White Castle and the Beyond Burger is at TGI Fridays) 45 out of the top 100 restaurant chains in the US still don’t offer a plant-based entrée, according to the Good Food Institute’s...
Many entrepreneurs describe their startup as their baby, but just like parents they need to learn to say no sometimes and to let go – lessons that the founders of I Heart Keenwah learned early.
With the launch of Dr. Praeger’s new Pure Plant Protein line late last year, the frozen food company edges closer to mock-meat competitors while still keeping a foot firmly planted in the vegetable-focus plant-based space where it has played for more...
For more than 150 years, Americans have been waking up with Folgers in their cups, and to ensure they continue to do so for generations to come The JM Smucker Co. will launch a new line this summer under the brand that accounts for consumers’ shifting...
After three years of research, development and sensory testing with more than 8,000 consumers, Sparkling Ice is relaunching its entire portfolio of carbonated water with natural colors and flavors and an updated look that it predicts will give it a competitive...
Chicago incubator The Hatchery will open the doors to its new 67,000-square-foot facility next month where CEO Natalie Shmulik wants to provide entrepreneurs with the tools to launch a thriving food or beverage business.
After taking a slight hit in 2017 compared to 2016, consumer satisfaction with the food and beverage industry rebounded in 2018 as companies delivered innovative products that both surprised and delighted consumers and met their demands for healthy options.
New research from the International Food Information Council Foundation and the American Heart Association shows consumers increasingly want foods and beverages that will support wellness, but many people don’t know which products will deliver their desire...
Almost half (48%) of Americans have purchased both dairy- and plant-based milks over the past six months, according to an IPSOS survey of 2,006 adults commissioned by Dairy Management Inc.
While Califia Farms’ barista blend oatmilk was designed to deliver exceptional performance for the specialty coffee trade, oatmilk also has the potential to make waves in grocery retail, because it delivers the taste and texture consumers want, without...
CBD (cannabidiol) isolates are off the menu for food, beverage and supplement companies until the FDA lays out some kind of regulatory pathway. But are ‘broad spectrum’ hemp extracts legal in all 50 states following the passage of the Farm Bill? And if...
As consumers’ focus on health and wellness deepens, their understanding of the concept also is evolving and diversifying based on their life stage and unique circumstance – creating new marketing opportunities for retailers and brands that can offer more...
With new players entering the food and beverage space daily, entrepreneurs at startups may feel pressured to stake out their shelf space in as many stores as they can as quickly as possible – but this can be a recipe for disaster.
Antioxidants found in grain bran (alkylresorcinols) could serve as a natural alternative to synthetic preservatives, helping manufacturers meet demand for cleaner labels, according to a new study by researchers at Penn State University.
The food industry will continue to drastically reshape itself in terms of food retailing, production, and consumption, pointing to more change "in the next 10 years than in the last 50," according to global consulting firm Accenture Strategy.
For most company founders, the thought of handing over – or even just sharing – control of their startup with an ‘outsider’ is a non-starter, but bringing in a ‘hired gun’ who knows the industry ropes can help a young brand scale successfully more quickly,...
For years kale dominated supreme as the top superfood sought by Americans, but the leafy green has finally fallen off the top 10 list – replaced by fermented foods in the top spot, followed by avocados and seeds in the second and third, according to the...
Soom Foods spent over five years educating American consumers on the versatility of tahini (sesame paste) that can be used in anything from milkshakes and smoothies to a popcorn topping and as a salad dressing. The company’s next conquest is silan, a...
The idea that a plant-based diet could improve the health of people and the planet was once niche, but is rapidly gaining mainstream momentum with two pivotal developments this week, including an endorsement by the high profile EAT-Lancet Commission and...
On its endeavor to be a leader in sustainable food production, Tyson Foods has partnered with the Environmental Defense Fund (EDF) to accelerate its environmental stewardship targets -- such as, reducing greenhouse gas (GHG) emissions 30% by 2030 --...
