Labeling, marketing & advertising

Cargill: ‘Generation Yum’ seeks closer connection to agriculture

NEWS IN BRIEF

Cargill: ‘Generation Yum’ seeks closer connection to agriculture

By Mary Ellen Shoup

Young consumers (18- to 34-years-old) or ‘Generation Yum’ (a term coined by food author Eve Turow) are growing increasingly interested in learning where their food comes from and care more about animal welfare than older generations, recent research by...

Study: What kind of impact does food labeling have on consumption?

Study: What kind of impact does food labeling have on consumption?

By Mary Ellen Shoup

To what extent do food labels encourage healthier eating? A study led by researchers from the Friedman School of Nutrition Science and Policy at Tufts University assessed the effectiveness of different types of food labels on consumers’ eating behaviors....

Color trend alert: shades of yellow and orange to shine bright in 2019

NEWS IN BRIEF

Color trend alert: shades of yellow and orange to shine bright in 2019

By Mary Ellen Shoup

Move over millennial pink, because shades of sunshine are expected to be the color of choice for food and beverage manufacturers in 2019 driven by consumers seeking to enhance their mood through food, according to global colorings company GNT Group.

Matt n’ Mike's: ‘At the on-set we wanted this to be a superfood for kids’

Behind the Brand: Matt n' Mike's on making a superfood bar for kids

By Mary Ellen Shoup

Within the adults snack bar category consumers can find everything from cold-pressed chilled bars made with whole fruits and vegetables to a myriad of clean label alternatives of protein bars. But when it came to snack bars for kids, the options were...

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