Labeling, marketing & advertising

Nearly 8% of US children have food allergies, study finds

Nearly 8% of US children have food allergies, study finds

By Mary Ellen Shoup

Nearly 8% of US children (about 5.6 million) have food allergies, with almost 40% of those children allergic to more than one food, a study conducted by researchers from Ann & Robert Lurie Children's Hospital of Chicago determined.

Freedom Foods taps RDs to spread the word about prebiotics

Freedom Foods taps RDs to spread the word about prebiotics

By Elizabeth Crawford

By tapping registered dietitians at retailers and in local communities, Freedom Foods has magnified the impact and reach of its recent launch in more than 2,000 stores in the US of nutritional bars and cereals featuring BarleyMax – a unique grain packed...

Tyson Foods on the six trends shaping the future of food

Tyson Foods on the six trends shaping the future of food

By Mary Ellen Shoup

Food and beverage products that communicate a clear functional health benefit, sustainability story, explore alternative protein sources, or leverage technology to shorten the distance between a recipe and finished meal, are just some of the trends to...

Soup-To-Nuts Podcast: What does it take to win as a new beverage brand?

Soup-To-Nuts Podcast: What does it take to win as a new beverage brand?

By Elizabeth Crawford

The beverage industry is booming with Grand View Research predicting that sales will grow at a 5.8% compound annual rate from $967.3 billion in 2016 through 2025 thanks to rising disposable incomes, a growing population and changing lifestyles centered...

Picture: GettyImages-diego_cervo

GUEST ARTICLE: Emerging brands need real influence, not paid ‘influencers’

By James Richardson, PhD, founder, Premium Growth Solutions

Influencers. Who are they? What do they influence? How can you accelerate your brand’s influence on consumer shopping decisions? These are sociological questions, not merely marketing ones. Influence is about persuasion, after all, one of the oldest human...

Symrise expands US natural food ingredients business

NEWS IN BRIEF

Symrise expands US natural food ingredients business

By Mary Ellen Shoup

German flavors and fragrances company Symrise AG has opened a US facility near Atlanta, Georgia, for the production of natural food ingredients, investing approximately US$57m in the nearly 100 acre site to grow its US business.

Marketing CBD is mostly about risk tolerance, legal expert says

Marketing CBD is mostly about risk tolerance, legal expert says

By Hank Schultz

The source of CBD should be of concern for the companies marketing the ingredient, said a legal expert at a recent dietary supplement industry event. But he also said the regulatory landscape for the ingredient is shifting so fast that any opinions he...

Nielsen: How do sales of sustainable products stack up?

Nielsen: How do sales of sustainable products stack up?

By Mary Ellen Shoup

Sustainability-related claims on food products are popping up more frequently and while still just a small fraction of market, items mentioning sustainability outperformed the growth rate of total products in their respective category, according to Nielsen.

Follow us

Products

View more

Webinars