Labeling, marketing & advertising

Healthy Brand Builders'President James Tonkin and The Coca-Cola Company's Rebecca Messina and Matthew Mitchell at SupplySide West.

SupplySide West 2015

Three keys for building a $1 billion brand

By Elizabeth Crawford

Only a small fraction of food and beverage brands launched each year survive, let alone reach the $1 billion in sales mark – but those that do have three main factors in common, according to brand and strategy developers at The Coca-Cola Company.

GOED exec on national campaigns, health claims, and El Niño

GOED exec on national campaigns, health claims, and El Niño

By Stephen Daniells

A positive decision from the FDA on a qualified health claim for omega-3s and blood pressure would be “further justification that EPA and DHA are good for your heart”, says Adam Ismail, Executive Director of GOED.

Will ditching artificial ingredients give big CPG brands a boost?

What will ditching artificial ingredients really do for big CPG brands?

By Elaine Watson

While ditching ‘artificial’ ingredients may not transform the fortunes of flagging legacy brands, consumer survey data from Instantly suggests it may give consumers a warmer and fuzzier feeling about them, and convey the impression (deservedly or otherwise)...

Increased innovation needed to further drive tea sales in the US

Part 2: One-on-one with The Tea Council of the USA on Emerging Trends

Increased innovation needed to further drive tea sales in the US

By Elizabeth Crawford

Sales of tea in the US are booming, but the industry still faces tough competition and must continue to innovate to capture a larger “share of throat,” according to Peter Goggi, president of the Tea Council of the USA. 

Enjoy Life Foods elevates baking mixes with functional ingredients

Expo East in review

Enjoy Life Foods elevates baking mixes with in-demand, functional ingredients

By Elizabeth Crawford

Retailers that initially warned Enjoy Life Foods not to enter the baking mix segment are now clamoring to stock the manufacturer’s new line of five ready-to-use mixes in large part because they go beyond the convenience of competitors to include hot functional...

'Pseudoscience-busting' blogger behind SciBabe talks food science for meme lovers

'Nowadays, a food crisis starts when the Food Babe is on line two'

'Pseudoscience-busting' blogger behind SciBabe talks food science for meme lovers

By Maggie Hennessy

In an era of shorter consumer attention spans and heightened suspicion about food science, the packaged food and beverage industry can take a page from the world of pop culture and bring food science down to earth with humor and proactive transparency.

Judge won't certify class in PopCorners all-natural/GMO lawsuit

Judge refuses to certify class in PopCorners all-natural/GMO lawsuit

By Elaine Watson

A California judge has declined to certify a class of consumers in a lawsuit alleging New York-based Medora Snacks falsely used the term ‘all-natural’ on PopCorners labels because the corn-based chips are made with genetically engineered corn.

Source: Oldways Whole Grains Council

Assessing whole grains consumption: Part 1

Improved formulations help whole grain consumption rise, Oldways survey finds

By Elizabeth Crawford

More consumers are choosing whole grains regularly thanks in part to more sophisticated formulating techniques that better balance flavor and health benefits, according to a survey conducted by the non-profit Oldways Whole Grains Council. 

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