There will be two companies authorized to verify GMO-free claims in Vermont. Some experts worry about application backlog to meet the July 1 deadline, while others say it’s a step in the right direction.
Americans’ evolving definition of health and wellness from treatment to prevention is dramatically impacting how they view food – with many people looking to the ancient past for guidance on how and what to eat in the future.
USDA should prohibit the use of “natural” on fresh chicken with added saltwater or seaweed extract given recent research that reveals most consumers do not expect added solutions in chicken making this claim, the Truthful Labeling Coalition argues.
Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.
If you didn't make it to Chicago in October for FoodNavigator-USA's inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional needs on a manned mission to Mars to the challenges...
There’s a widening sense of distrust from Canadian consumers against food manufacturers, especially when it comes to free-from claims on packaging. A Mintel study conducted in September found that a whopping 65% of Canadians see the free-from label as...
US retail sales of Greek yogurt have been picking up strongly over the past year, according to the latest Nielsen data*, with year-on-year (YoY) percentage growth up from 4.6% in the latest 52 weeks, to 6.1% in the latest 26 weeks, 7.4% in the latest...
PureCircle has developed a new family of stevia-based sweeteners designed to shine in low to zero-calorie formulations, an application area that has proved particularly challenging as formulators seek to retain a ‘clean, sugar-like’ taste at higher dosage...
Coca-Cola has urged a California federal court to toss a class action lawsuit alleging it misrepresents its flagship product as being free from added preservatives and artificial flavors.
The Organic & Natural Health Association will reveal more details about its ongoing effort to define “natural” – a much-used but dangerously ambiguous marketing term – at its inaugural national conference Jan. 26-27.
The FDA will have its work cut out when it comes to coming up with a workable definition of ‘natural’, if the comments submitted to the FDA thus far are anything to go by.
For startup Tru, Inc., a successful Kickstarter campaign is about more than raising funds to launch its TRUEnergy sports shot – it is about proving to retailers and future investors that the product concept is viable and will sell, said CEO and Founder...
What is 'natural'? FDA finally weighs into the debate
Having studiously avoided this food labeling minefield for years, the Food and Drug Administration (FDA) has surprised many in the trade by seeking comments on the definition of a word that has launched a thousand class action lawsuits (well almost):...
While no single substitute for nitrite can replace all of its functions, a combination of emerging technologies and plant-based ingredients could be used to reduce or completely replace nitrite in processed meats, say researchers.
Despite their natural advantages of name recognition and sales momentum, big brands have struggled of late. Consulting firm Seurat Group has put together a toolbox to help companies reinvigorate these key contributors.
A judge has tossed most of the claims in a class action lawsuit alleging Whole Foods is trying to disguise the use of added sugar in its 365 store brand products by using the term ‘evaporated cane juice’.
WILD Flavors and Specialty Ingredients’ expands its line of natural flavors and showcases its natural colors to help packaged foods and beverages tap into the farm to table trend in a way that previously was restricted to fresh, unprocessed foods, a spokeswoman...
MycoTechnology, a company that uses mushrooms to alter taste profiles in foods and beverages, has announced a major stevia product launch and the close of a second round of funding.
When it comes to evaluating the naturalness of food products, very few consumers consider on pack ingredient information, finds Unilever commissioned research.
As demand for natural colors and flavors increases, so too does the sales opportunity for the relatively unknown and underdeveloped organic candy segment, according to a leading executive in the category.
Cargill: 'This opens up a new space and helps us address a market we can’t get to today from the leaf'
Cargill and Evolva will introduce their hotly-anticipated ‘next-generation’ Reb D and Reb M sweetener – produced via fermentation rather than from the stevia leaf – at the Supply Side West show next week under the EverSweet brand as they prepare for a...
A California judge has declined to certify a class of consumers in a lawsuit alleging New York-based Medora Snacks falsely used the term ‘all-natural’ on PopCorners labels because the corn-based chips are made with genetically engineered corn.
Campbell Soup Company continues to be impacted by restructuring costs and falling sales. But an uptick in organic sales buoyed the company as it embarks on a previously announced plan to restructure its portfolio as it released its fourth quarter 2015...
Unilever is searching for radical new ways to understand what consumers really want, Kraft Heinz is looking for novel sources of sustainable oils, and Mondelez is on a mission to find ‘label friendly’ natural mold inhibitors and low-cost ways to tackle...
The cliché of pizza lovers as beer-pong playing frat boys or men sharing a slice while watching sports is all wrong – and as a result, so are many manufacturers’ marketing and formulation strategies, according to recent research.
General Mills seeks to lead the charge to remove artificial colors and flavors from artificial sources from the fruit flavored snack category, just as it is doing in the cereal category.
A key part of Target’s strategy to ‘reinvent’ its food offering will involve offering more local products, from specialty foods to craft beer, chairman and CEO Brian Cornell told analysts yesterday.
A large consumer study* from market researcher Health Focus International spanning 16 major consumer markets includes this pretty jaw-dropping statistic: 87% of consumers globally think non-GMO foods are ‘somewhat’, or ‘a lot’ healthier.
Kellogg and General Mills’ pledges to remove artificial ingredients from their cereals in the coming years will not be enough to help cereal rebound but could spark an R&D trend, says a Euromonitor analyst.
Meet the people behind a2 milk, Yasso, Smári Organics, Tarte Foods, and good culture
For Hampton Creek CEO Josh Tetrick, food lies at the heart of the debate about what path the country should take in the upcoming presidential election. That’s why he recently published an open letter to the presidential candidates in The New York Times.
Arizona is emerging as a hotbed for sales of organic and natural foods and beverages, dietary supplements and other natural products, according to a new analysis by the United Natural Products Alliance. According to the report, the first of its kind focusing...
The FDA has removed a paragraph from a recent warning letter to a seafood company challenging ‘100% natural’ claims on a product containing high fructose corn syrup (HFCS), following an inquiry from FoodNavigator-USA.
New York-based start-up Simply Gum offers consumers an elegant, all natural alternative to conventional chewing gums, many of which the company founder says include plastic and other synthetic ingredients.
Tokyo-based DIC Corporation - which claims to be the world’s largest producer of spirulina – has finished building a $10m state-of-the-art extraction plant for the blue-green algae in southern California to meet growing demand for natural blue food colors...
Kraft Foods Group has come under renewed fire over ‘natural’ claims this month, with a judge certifying a false advertising lawsuit over its ‘natural cheese’ and a plaintiff filing a new lawsuit alleging Capri Sun 100% juice is not ‘all natural’ as it...
Consumers may talk big game about buying more fresh foods, but most still spend the majority of their grocery budget on packaged, prepared foods, new research from CivicScience reveals.
What are the hottest new trends in dairy? Grass-fed everything? A whole milk renaissance? High-protein kefir? Quark? And what’s next after Greek yogurt?
New developments in three high-profile false advertising lawsuits underline the risks associated with making ‘all-natural’ claims on foods made with genetically engineered ingredients, with Kashi and Karlin Foods agreeing to sizeable settlements, and...
BioVittoria and Guilin GFS Bio-Tech Co have doubled their monk fruit supply and significantly boosted production capacity following a multi-million-dollar investment leading to the formation of a new company - Monk Fruit Corp - boasting an estimated 70%...
Shares in Boulder Brands – the firm behind EVOL Foods, Udi’s Gluten Free and Smart Balance – plummeted this morning after CEO Steve Hughes resigned and the firm warned that second-quarter sales would likely be 5-7% lower than they were in Q2, 2014, chiefly...
Efforts by Emerald Premium Snack- and Kettle brand chip-maker Diamond Food’s Inc. to meet consumer demand for healthy, natural and convenient snacks are paying off with sales climbing 2.5% to $662.4 million in the first three-quarters of the year, company...
Winston Lee: 'We're caramelizing milk and sugar together and then culturing it'
When Winston Lee started pitching Tarte Asian Yogurt to retailers three years ago, the market had already hit peak Greek, he says: “Buyers were already looking at what's next after Greek. If you weren't already a brand on the shelf, you had...
Peanut butter and jelly maker J.M. Smucker Company plans to introduce more than 100 new products in the coming year – most of which will be “clean” and “healthy,” according to company executives.
A poll* of more than 4,200 US consumers conducted in April 2015 by CivicScience shows Americans believe that ‘preservatives / chemicals’ are significantly more harmful to their heath than added sugar, saturated fat and sodium.
Jelly Belly Candy Company is launching a line of USDA certified-organic candies, including fruit flavored snacks, gourmet jelly beans and other confections, the firm’s CEO and president told FoodNavigator-USA exclusively.
