Natural claims

Walmart challenges suppliers over animal welfare, antibiotic use

Walmart challenges suppliers over animal welfare and antibiotic use

By Elaine Watson

Walmart is asking meat and poultry suppliers to stop using antibiotics and antimicrobials for non-therapeutic purposes (eg. to promote growth and boost feed efficiency rather than exclusively for treating sick animals) amid concerns the practice may be...

ABA policy chief: 'There are over 63 issues our industry is monitoring and we’ve really had to prioritize'

Trans fat ban / Nutrition Facts Panel overhaul / FSMA implementation

Big baking: Policy change has never been this busy, says ABA

By Kacey Culliney

Bakers must be prioritize and collaborate in the face of policy upheaval on nutrition, ingredients and food safety this year, warns the American Bakers Association (ABA).

Dr Pepper invests $15m in minority stake in Bai Brands

Dr Pepper invests $15m in minority stake in Bai Brands

By Elaine Watson

Dr Pepper Snapple Group has invested $15m in a minority stake in Bai Brands, which has generated explosive growth in multiple retail channels with its 'antioxidant infusion' low-calorie Bai5 beverages.

Local claims are rising star as sun sets on organic claims

Local claims are rising star as sun sets on organic claims

By Elizabeth Crawford

New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more mainstream and as shoppers’ interpretation of the standard evolves. 

Mudd+Wyeth's YaffBars take the nutrition bar category in new direction

Mudd+Wyeth take the nutrition bar category off-leash with YaffBars

By Elizabeth Crawford

To make it in the crowded energy and nutrition bar category, a company needs a great tasting product, top-notch packaging, persistence, fortitude and differentiation, says Mark Brooks, founder of Mudd+Wyeth, a lifestyle company for dogs and their owners. 

Whole Foods ups sustainability ante with new ad campaign

Whole Foods ups sustainability ante with new ad campaign

By Hank Schultz

Whole Foods Markets has decided to go big, with a national TV ad campaign that kicked off during a recent World Series game.  The message is one of “values,” talking about the natural grocery store chain’s commitment to sustainability and transparency.

Sprouted seeds! The meteoric rise of Way Better Snacks

Consumers want to see what you are putting into the product as well as what isn’t in there

The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density

By Elaine Watson

With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus on ‘sprouted’ seeds and the CPG experience of its founder & CEO Jim Breen have...

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