Startups & entrepreneurs

Honeycut Kitchen puts a healthy spin on the nostalgic snack cake

Honeycut Kitchen puts a healthier spin on the nostalgic snack cake

By Mary Ellen Shoup

Honeycut Kitchen, an emerging brand out of Los Angeles, is giving fitness enthusiasts an alternative to the monotony of protein bars with a lineup of snack cakes reminiscent of America's best-selling brands, but with a cleaner ingredients deck and...

Source: Baze

Baze Marketplace pushes personalized nutrition from supplements to food

By Elizabeth Crawford

As mounting consumer interest in personalized nutrition continues to drive consolidation in the supplement side of the segment, the evidence-based supplement subscription service Baze is expanding into food as a point of differentiation, and in doing...

Picture courtesy of Xoca

Xoca builds functional beverage brand around upcycled cacao fruit

By Elaine Watson

Xoca (pronounced sho’ka) is hoping to stand out in the notoriously competitive functional beverage set with a new line of sparkling, “slightly fermented” drinks made with 50% juice from cacao fruit, the nutrient-rich pulp surrounding cocoa beans that...

Picture courtesy of Lupii

Former PepsiCo exec bets big on lupini beans with new snack brand

By Elaine Watson

Lupin or lupini beans, which Italians enjoy pickled as a bar snack, are high in protein, high in fiber, and super low in carbohydrates, but are still a novelty this side of the Atlantic, something New York-based startup Lupii hopes to change by showcasing...

Soup-To-Nuts Podcast: Is the low-FODMAP diet the next big trend?

Soup-To-Nuts Podcast: Is the low-FODMAP diet the next big trend?

By Elizabeth Crawford

More than 45 million Americans suffer from Irritable Bowel Syndrome – the same number who use online dating apps and have student loans – only unlike people looking for love or struggling with debt, those suffering from gastrointestinal discomfort predominately...

Co-founder Dylan Beechey: 'Introducing ready to eat products is one way to familiarize our audience with the raw ingredients'

Farafena looks to take West African foods to a wider audience

By Elaine Watson

The fact that ‘foods from West Africa’ hit Whole Foods’ list of the top 10 food trends to watch in 2020 shows foodies are interested in broadening their culinary horizons, says Vancouver-based Farafena. But incorporating ingredients from fonio and moringa...

WATCH: FoodBytes! Chicago winner Capro-X tackles acid whey

WATCH: FoodBytes! Chicago winner Capro-X tackles acid whey

By Elaine Watson

Capro-X - a spin-off from Cornell University - uses microbes to convert the organic compounds in acid whey into high-value flavor and fragrance ingredients such as caproic acid and caprylic acid, which are currently sourced from palm oil.

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