Startups & entrepreneurs

VMG Partners acquires popchips to anchor new branded snacking platform

VMG Partners acquires popchips to anchor new branded snacking platform

By Elaine Watson

Private equity firm VMG Partners is betting big on the snacks category with the formation of a new division – Velocity Snack Brands (VSB) – set up to buy, incubate and grow snack brands, beginning with the acquisition of the popchips* brand from majority...

Wild Friends Foods and Cusa Tea secure investments from S CAP

Wild Friends Foods and Cusa Tea secure investments from S CAP

By Mary Ellen Shoup

Nut butter brand Wild Friends Foods and organic instant tea company Cusa Tea have both received undisclosed cash injections from New York-based investor S CAP, which the brands will put towards accelerating distribution and product development.

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